Flyweel Raises A$2.41m To Build The Agentic Financial Layer Underneath Ad Spend

BRISBANE, Australia, [18 June 2026] — Flyweel, a vertical fintech that turns ad spend into a financed, measurable investment, has raised A$2.41 million in an oversubscribed pre-seed round to enable the launch of financial products for businesses that grow with paid advertising. (flyweel.co)

TEN13 led the round, with participation from Antler, QIC, and fintech leaders including Mollie CEO and former Klarna CTO Koen Köppen, Zip co-founder Larry Diamond, and Stake co-founder Matt Leibowitz. A North American Flyweel customer also joined the round alongside other strategic angels.

Flyweel emerged from Antler's residency program in 2025, where founders Reuben Scheckter and Matteo Calo met. Scheckter built a lead generation business to a successful exit, earning a spot on the AFR Fast Starters list, and managed more than A$40 million in ad spend before building Flyweel to solve a problem he lived firsthand. Calo led payments engineering at Adyen and Mollie, then at Semrush, where he ran teams processing more than US$300 million a year.

Flyweel connects ad platforms, CRM and accounting in real time. The initial wedge, a unified reporting layer and AI agent, gives businesses that deploy marketing budgets a clear picture of what their spend actually returns, cutting through platform data and tying spend to the bottom line for owners, founders and the C-suite. From there, businesses can finance the gap between paying for ads and collecting revenue, then manage that spend with wallets, cards and bill pay.

For service businesses with sales pipelines, like a solar installer, a law firm or an enterprise SaaS company, revenue comes back at different times depending on the sales cycle. Flyweel provides capital that matches that cycle, so a business can scale within its own rhythm instead of waiting on cash to catch up.

The goal is to treat advertising like a capital investment, not the messy expense line it is today. That matters more as AI speeds up how fast businesses spend, and as new ad platforms go live. ChatGPT now runs ads and is already piloting them in Australia, giving businesses more ways than ever to put money to work before they see a return.

The new capital funds Flyweel's financial products. Performance Capital is an embedded lending product that funds ad spend upfront and gets repaid as revenue lands. Spend cards and bill pay give businesses real-time control over where money flows, with yield on idle cash and ad budgets to come. The financial products launch in coming months will be going direct to the United States first, where Flyweel has seen the strongest adoption to date. 

"With AI, companies are scaling ad budgets in-house and moving away from agencies and lead generators," said Reuben Scheckter, Flyweel's CEO and co-founder. "But the old problems remain. They struggle to see what their spend returns, and the cash gap forces them to quietly throttle the campaigns that work. We give them the clarity to see it, the control to manage it, and the capital to scale it on their own terms, so they can treat ad spend like the investment it is, not a cost they hope pays off."

Stew Glynn, Managing Partner and Co-founder of TEN13 said "Flyweel is doing for ad spend what Stripe did for online payments, building the financial rail that sits beneath the fast moving AI advertising ecosystem. Reuben has lived the problem on the operator side, and Matteo has built the financial infrastructure at Adyen and Mollie. As AI accelerates how fast businesses commit money to ads, the financial layer underneath becomes the most valuable real estate in the stack, and Flyweel is building it."

Mike Abbott, Partner at Antler,  the global early-stage VC that backed Flyweel from day one through its residency program, said  "Ad spend is often the largest single working capital commitment growth businesses make, and it's treated like an expense. Flyweel is reframing it as a financeable, measurable investment - and doing it at the moment when AI is making that spend move faster than cash can follow. We backed Reuben and Matteo because they have the founders' instincts and the infrastructure expertise to own the category"

About Flyweel

Flyweel is building the financial layer underneath ad spend. It connects ad platforms, CRM and accounting in real time, giving businesses a clear view of what their spend returns and the capital to scale it. The platform has managed more than A$110M in ad spend across close to 1,000+ connected businesses. Flyweel was founded in 2025 by Reuben Scheckter and Matteo Calo, and is based in Brisbane, Australia. Learn more at flyweel.co. 

Media contact

Reuben Scheckter · team@flyweel.co · Media kit: flyweel.co/media-kit

About TEN13

TEN13 is deal-by-deal investment firm cofounded by Stew Glynn and Steve Baxter. TEN13 has built a deep investor network of over 500+ investors, founders, and operators who have collectively invested over $125m into ~60 technology companies.