Coco Republic launches “Shifting Spaces” campaign through The Idea Shed

Luxury furniture and interiors brand Coco Republic has unveiled its Autumn / Winter '26 collection through a new brand platform titled Shifting Spaces, created in collaboration with Creative Commerce agency The Idea Shed and Production Company Chronicle Studios.

Shifting Spaces transforms the Autumn / Winter '26 collection into a culturally resonant brand moment, reinforcing Coco Republic's position as an iconic luxury design brand while driving desire and commercial impact.  The brief outlined a need to showcase Coco Republic's new 'small spaces' range, while staying true to its core designing furniture to reside in Australia and New Zealand's most aspirational spaces. 

The campaign introduces a single, cohesive narrative that unfolds across one continuous day, moving from city to country, returning to the brand's roots and original name 'Town and Country'. This evolving visual journey demonstrates the craftsmanship, materiality and versatility of Coco Republic furniture, showing how each piece feels equally at home in compact urban environments and large‑scale residences.  Human elements are introduced, a woman, a man and their beloved dog, hinting at the warm comfort of the real life playing out behind the two aspirational residences.

Shifting Spaces bridges inspiration and conversion within a single system. Each scene was crafted to work simultaneously as emotive brand storytelling and high-performing retail imagery, allowing assets to transition seamlessly across owned, paid and eCommerce channels.

The modular approach enables campaign content to flex across Coco Republic's diverse product range, from statement furniture to small space living and décor, while maintaining a cohesive brand narrative. Detailed product moments, contextual hero shots and adaptable crops ensure the collection is both aspirational and functionally clear, helping customers better understand scale, proportion and versatility.

By integrating storytelling and retail utility, the campaign closes the gap between desire and purchase while building long-term brand equity, positioning Coco Republic's Autumn / Winter '26 collection as both a design statement and a commercial driver.

View the campaign video here: https://youtu.be/CU1EkijwNNk

Agency:

Creative: The Idea Shed

John Volckman: Partner / ECD 
Karin Adreasson: General Manager

John Fairley: Design Director

Mia Gall: Account Director

Production Company: Chronicle Studios

Dale Bennetto: Partner / Head of Production

Siobhan Crowley: Senior Producer

DOP: Mike Perry

Photographer: Lana Landsberry

Client: Coco Republic

Sonia Thompson: Global Head of Marketing

Sam Boughton: Global Visual Merchandise Manager

Madison Thompson: Marketing Manager