NBA HOUSE TO DEBUT IN AUSTRALIA DURING 2026 PLAYOFFS
Announcement posted by SPEAK COMMUNICATIONS 17 Mar 2026
MELBOURNE, March 17, 2026 - The National Basketball Association (NBA) today announced that NBA House, an immersive basketball experience and fan event, will debut in Australia at The Timber Yard in Melbourne from Thursday, May 14 - Sunday, May 17 in celebration of the 2026 Playoffs.
NBA House Australia will feature more than 6,000 square meters of interactive basketball and pop culture experiences for fans of all ages. Operated by Seeker Agency, NBA House Australia will feature:
- Live viewing parties of NBA Playoff games
- Meet-and-greets with NBA player or legend and team entertainers who will be announced in the coming weeks
- Appearances by local celebrities and influencers
- Basketball skills challenges
- An immersive game zone where fans can play the NBA 2K26 video game
- Photo opportunities with the Larry O'Brien Trophy
- Music, DJs, food and beverages
- A pop-up retail store with exclusive merchandise
- Official NBA partner activations and giveaways
"Bringing NBA House to Australia will energise our fanbase at a time where the momentum around basketball has never been greater," said NBA Asia Head of Strategy Rajah Chaudhry. "NBA House has delighted fans all over the world, and we look forward to what will be a multi-day celebration of basketball and the NBA for fans in Melbourne as we approach the pinnacle of the season."
Additional information about NBA House will be announced at a later date. Fans can visit www.NBA.com/NBAHouseAustralia to register their interest in tickets.
NBA House Australia follows previous editions of NBA House held in Brazil, Canada, China, France, India, Mexico, the U.S., and the UK.
NBA games reach fans in Australia on Prime, ESPN, and NBA League Pass, the league's premium live game subscription service available via the NBA App. Fans in Australia can follow the NBA's localized social media accounts on Facebook, Instagram, TikTok, X and YouTube. Official NBA merchandise is available online at NBAStore.com.au.
A hype video and social graphic are available to download HERE.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2025-26 season featured a record 135 international players from a record-tying 43 countries. The NBA's digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA's global social impact platform celebrating its 20th year, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability.
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Contact
Emily Simons, SPEAK Communications, +61402636690, emily@speakcommunications.com.au