Porn Block Drives Surge in Men’s Sex Toy Sales, Australian Retailer Says

Australian sexual wellness retailer Wild Secrets has reported a sharp spike in sales of men's products in the week following the blocking of major adult websites in Australia.

New online safety rules requiring age verification for adult content came into force on 9 March 2026, prompting some of the world's largest adult platforms, including Pornhub and other Aylo-owned sites,  to restrict access for Australian users rather than implement the required verification systems. (Kotaku)

According to Wild Secrets, the shift has had an immediate impact on purchasing behaviour.

Key data from the past week:

• Sales of men's sex toys increased by 30% week-on-week
• Fleshlight branded products surged 63%
• Adam & Eve branded sex dolls became the best-selling men's items of the week

Wild Secrets Merchandise Manager Molly Berry said the change highlights how Australians are adapting quickly to the new online landscape. "When a major source of adult entertainment suddenly becomes harder to access, people look for alternatives that offer privacy and control," Molly said. "What we're seeing is men turning to premium sexual wellness products as a way to explore pleasure without relying on streaming adult content."

Wild Secrets has also seen an increase in app-connected intimacy devices, suggesting some couples are creating their own interactive alternatives. Products such as the Lovense Lush 4 App-Controlled Vibrating Egg allow partners to control sensations remotely through a smartphone app, creating a shared experience. "We're seeing more couples explore connected devices as a way to create their own interactive experiences," said Molly. "The latest products have really polished apps that make them simple and fun to use together."

One of the biggest surprises for the retailer was the sudden demand for celebrity-inspired products. A Fleshlight based on Sydney-born adult star Angela White, widely regarded as Australia's most popular performer in the category, sold out completely within days. Wild Secrets has since placed an urgent restock order to meet demand.

"The Angela White Fleshlight sold out almost immediately," Molly said. "It's a fascinating intersection of Australian pop culture and sexual wellness, and clearly there's strong demand."

Industry observers say the trend reflects a broader shift in how consumers approach sexual wellbeing. With stricter regulations around online adult content, retailers say products designed for solo pleasure are increasingly being seen as part of the wider sexual wellness category, rather than simply novelty items.

The surge also mirrors wider online behaviour changes across Australia, with VPN downloads and searches related to adult content spiking since the new regulations took effect. (The Guardian) Wild Secrets expects the shift in purchasing behaviour to continue as Australians adjust to the new digital environment. "People are resourceful," Molly said. "But what this moment is showing is that sexual wellness products are becoming a mainstream alternative to passive adult content."

About Wild Secrets

Wild Secrets is one of Australia's largest online sexual wellness retailers, offering thousands of products across sexual wellbeing, intimacy, and relationship enhancement categories.

Sally Brady

PR & Partnerships Executive

1 Stafford Street, Abbotsford 3067 | Victoria, Australia

Ph: 1300 651 561 | Int Ph: + 613 9417 0414