Drinking Naked could pay for your Christmas / The $522 Million Christmas Wine Bill

Australia - With the cost-of-living crisis biting, Naked Wines is urging Australians to make this Christmas fairer - for their wallets and for the people who make their wine.

Australians are expected to buy around 160 million bottles of wine between October and December. But Naked Wines data shows that if every bottle were purchased through its direct-from-winemaker model, households would spend about 30% less - saving roughly $522 million nationwide and supporting the people behind the produce. 

"Families shouldn't have to choose between a good Christmas and a balanced budget. By buying smarter, they can have both - and help Aussie winemakers at the same time." - Paul Connell, Managing Director, Naked Wines Australia

That's a collective saving large enough to:

• Buy 13 million Christmas hams
• Put 5.2 million trees in Aussie homes
• Pay 1.7 million return flights home for family reunions
• Hand out 104 million Santa Hats - four for every person in Australia 
   

And those savings wouldn't just make Christmas brighter for households — they'd also flow straight to independent Aussie winemakers who partner with Naked.

"Christmas is about giving - and by switching wine purchases, Australians can give themselves big savings, and give back to local winemakers who need support more than ever" - Paul Connell, Managing Director, Naked Wines Australia

Why it matters

For households: Wine is one of the biggest discretionary costs on Christmas tables. Buying direct cuts out retail mark-ups while offering boutique quality and provenance transparency.

For makers: Independent analysis by Wine Australia shows the sector's multiplier is $2.16 in wider economic value for every $1 in output, supporting regional jobs and small-town economies (AgEconPlus & Gillespie Economics, 2025).

For fairness: Peak bodies and government reviews have highlighted the pressure major retailers exert on small producers and the need for fair-trading protections.

"Right now, retail giants are short-changing winemakers & Aussie drinkers. It's not about squeezing the little guys dry. Aussie wine lovers deserve better - and they know it." -  Paul Connell, Naked Wines Australia

How every dollar helps

~2,000 wineries and 6,000 growers across 65 wine regions form the backbone of regional Australia.

The wine sector adds $51.3 billion to GDP and supports 203,000 jobs nationwide.

Choosing independents keeps profits in towns — not corporate head offices — and protects 3,000 hectares of productive land.

"It's incredibly liberating to be able to focus on doing your best work and know you're being supported. Ultimately, that means we can deliver our premium products at a lower price than through traditional channels" - Two Pairs multi award-winning winemakers,Nina Stocker and Kate Day

A simple switch with big returns

• Buy direct this Christmas. Skip the middleman; every bottle funds real winemakers.
• Keep it local. Each purchase fuels jobs in wine regions from Margaret River to Riverina, NSW.
• Enjoy better value. Great wines for less - without retail mark-ups or gimmicks.
   

Put simply: by switching wine purchases to Naked, & independent Winemakers, Australians could save enough
  to "do Christmas" for the whole nation several times over.

Get more for less this Christmas.

Join the Naked Wines community today and enjoy $100 off your first case of hand-crafted Australian wine: https://www.nakedwines.com.au/axq224