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Aura Private Equity arranges Secondary Sale of LP Interest in Inspire Brands Asia

Announcement posted by Aura Group 12 Aug 2025

Aura Private Equity has successfully completed a A$9 million partial secondary sale of LP interests in Aura Franchise Opportunity Fund 2 Pte. Ltd, the fund entity established to invest into Inspire Brands Asia Pte. Ltd. ("IBA"), the holding company of the Anytime Fitness and SUMHIIT Fitness business across the Philippines, Malaysia, Singapore, Hong Kong, Indonesia, Thailand, Taiwan and Vietnam. There was no change to Aura Private Equity's direct interest in IBA.

Formed in 2020 to acquire the Master Franchisee license of leading global gym franchise Anytime Fitness in Asia, IBA operates the largest fitness gym network in Southeast Asia, Hong Kong, and Taiwan, through the Anytime Fitness platform, with 487 clubs and more than 400,000 members today. Since 2023, IBA has also expanded its portfolio to include fast-rising studio brand SUMHIIT Fitness, a high-intensity interval training fitness concept and a twin brand to Basecamp Fitness.

The transaction highlights not just a burgeoning interest in the health and fitness space, but a rising confidence in the resilience and growth profiles of franchised businesses in the pan-Asia region.

With this secondary sale, Aura Private Equity's Fund 0 [1] will increase its Distributed to Paid-in Capital ratio to 1.24x, alongside a blended Gross multiple on invested capital and internal rate of return of 2.30x and 29.1% pa respectively as of 30 June 2025, before fees and expenses.

Calvin Ng, Managing Director of Aura Group, said: "This transaction strongly affirms our continued view of the growth potential of the fitness industry in this part of the world, where gym penetration rates in Southeast Asia average 1% versus ~3% in China and ~6-8% more developed Asian markets like Singapore and Korea, and more importantly, our conviction in IBA as the prime platform to capture that growth in an increasingly diverse market. This opportunity to provide managed access for investors into a strongly performing asset that operates in an industry with robust fundamentals, underlines our commitment to our investors in identifying and investing in businesses with sustainable growth through outsized performance."


 [1] Fund 0 is the hypothetical return of 7 private equity investments in Catapult, Lannock, 1300 Australia, Kim Dental, Inspire Brands Asia and Australian Vaccine Services.

About Inspire Brands Asia Pte. Ltd.

Inspire Brands Asia (IBA) is the multi-award-winning regional master franchisee of Anytime Fitness, overseeing a network of approaching 500 clubs in 2025 across Southeast Asia, with more than 100 under corporate management. Operating in dynamic markets including Singapore, Malaysia, Indonesia, the Philippines, Hong Kong, Taiwan, Thailand, and Vietnam, IBA commands the region's largest fitness network, powered by 1,400+ employees across the organization.

 About Aura Private Equity

Aura Private Equity is the private equity investment division of Aura Group, a pan-Asian investment firm managing over A$ 1.5 billion in assets. Aura Private Equity focuses on middle-market private equity opportunities across Southeast Asia and Australia, with a focus on market leaders. Prior investments include Catapult Group International (the global leader in elite athlete software), Inspire Brands Asia (which owns Asia's leading fitness gym franchise network Anytime Fitness Asia), Kim Dental (Vietnam's largest dental clinic chain), Australia Vaccine Services (market leader in B2B vaccination services), and Giftaway (Philippines' leading Fintech digital rewards, incentives, and employee engagement platform).