How catching a wave inspired Australia’s fastest growing gifting company

It was after a long day of surfing that Tom Dufraisse and Eric Amiel, two active entrepreneurs with a passion for the outdoors and living life through experiences, dreamt of launching a new retail gifting segment. 

A switch-up from the mundane gift card, basket hamper or flowers, We Wander was launched in 2017 and is undoubtably the most innovative way to gift and engage with clients and customers.

Inside each We Wander Gift Box, ranging from $70-$600, are 100’s of amazing and memorable Australian based experiences including unique foodie sensations, out of the box travel escapes, whirlwind adventures and stylish wellness ideas.

• Since its launch, We Wander Gift Boxes have captured and matured into Australia’s fastest growing experience provider with a national footprint offering over 1,300 experiences.
   
• Ranged across 2,200 stores nationwide, the team have secured strong retail support with Big W and Kmart and have tackled retail head on with listings in Coles and Woolworth’s.

With further sales growth and innovations, the business has also made inroads into the corporate B2B world with partner Andreas Schimkus at the helm.

This is a great story of a booming business born on a wave, that is now riding the success and disrupting a once tired industry segment.

All three partners are available for interview opportunities and can offer further insights into their business success.

Full release attached.