Wunderman Thompson works on new AFLW campaign
By Jonas Lopez in Marcoms News on Friday, 10th January 2020 at 9:22amWunderman Thompson has joined forces with Special K to create a campaign for the AFLW.
Called “Rise with Us,” the campaign focuses on four specific AFLW players who have been successful at the game and balanced it with their private lives off the field - Moana Hope (Collingwood/North Melbourne), Darcy Vescio (Carlton), Chloe Malloy (Collingwood), and Monique Conti (Western Bulldogs).
Their stories will be explained in 15- and 60-second videos, which will run up to the season kickoff on 7 February.
“To follow their dreams of playing AFL, these women have to work tremendously hard; from when they begin playing as kids to the challenges faced playing professionally. It’s been a privilege working with the Kellogg’s team and the AFL to help tell the storie...
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