Wunderman Thompson works on new AFLW campaign
By Jonas Lopez in Marcoms News on Friday, 10th January 2020 at 9:22am
Wunderman Thompson has joined forces with Special K to create a campaign for the AFLW.
Called “Rise with Us,” the campaign focuses on four specific AFLW players who have been successful at the game and balanced it with their private lives off the field - Moana Hope (Collingwood/North Melbourne), Darcy Vescio (Carlton), Chloe Malloy (Collingwood), and Monique Conti (Western Bulldogs).
Their stories will be explained in 15- and 60-second videos, which will run up to the season kickoff on 7 February.
“To follow their dreams of playing AFL, these women have to work tremendously hard; from when they begin playing as kids to the challenges faced playing professionally. It’s been a privilege working with the Kellogg’s team and the AFL to help tell the storie...
To continue reading this article...
More Marcoms News
IN PR: James Kean joins Canva
By Staff writers in Marcoms News on Wednesday, 23rd September 2026 at 5:08pm
IN PR: Jade Tang joins CATL ANZ; Stevens leads PR for Netball World Cup
By Staff writers in Marcoms News on Tuesday, 22nd September 2026 at 4:18pm
IN PR: Dawes joins Tennis Australia as marketing director
By Staff writers in Marcoms News on Friday, 18th September 2026 at 3:36pm
IN-PR: Accenture's ANZ media lead gets US role
By Staff Writers in Marcoms News on Thursday, 17th September 2026 at 4:46pm
IN PR: Senior marketing pair launch REALMS
By Staff writers in Marcoms News on Wednesday, 16th September 2026 at 4:06pm
IN PR: Lara Vandersluis leads marketing at Vocus
By Staff writers in Marcoms News on Monday, 14th September 2026 at 4:13pm
Media news latest
Marcoms news latest