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WPP AUNZ appoints new tech exec

By Jonas Lopez in Marcoms News on

WPP AUNZ logoMarcomms conglomerate WPP AUNZ has installed Adam Good as a new executive director for marketing and technology.

WPP AUNZ executive committee member Brian Vella said Good’s appointment was borne out of a need for the group’s member agencies to tap clients who are leveraging technology for their own growth.

“Marketing technology is now an essential service set, and to build out this capability individually, agency by agency, is costly and slow. This appointment is designed to combine and accelerate our growth, and we’re excited to have someone of Adam’s calibre on board to help with this important progression,” the executive said.

Good’s work will focus on networking all WPP AUNZ agencies under a single interface that will also link with WPP’s global business models. His position will also aid in augmenting each WPP AUNZ brand’s tech resources as required.

Good possesses marketing and technology communications experience spanning 30 years and has led him to work with several companies around the world. He recently stepped down as chief digital officer with Dentsu Aegis International in Singapore after two years and also led digital transformation efforts at Telstra that led to the development of sports websites and

“Clients want teams that can combine the arts blended with a scientific mindset to use the tools of the day, but also be innovative to always to be looking ahead to find an edge. I cannot wait to help create the platforms that break new ground for our clients,” said Good.

Follow Good on LinkedIn.

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AFFINITY hires new directors

By Jonas Lopez in Marcoms News on

Effectiveness agency AFFINITY has welcomed new directors to its leadership circle.  

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Giorgia Butler (pictured, left) is on the team as senior strategist and brand director. A brand planner with 20 years’ experience, plus three Effie nods and an IPA award, Butler is well known at running campaigns for companies such as Telstra, Nestle, and Samsung. She has held strategy director posts with the former Y&R, Ogilvy Australia, and the Houston Group.

Russell Smyth (pictured, centre) is AFFINITY’s new creative director. He comes to the agency equipped with over 20 years of creative experience, 15 of them total gained from long sojourns with Ogilvy & Mather and The Campaign Palace.

RED Havas scores fresh talent

By Jonas Lopez in Marcoms News on

The RED Havas agency has welcomed new hires. 

The agency announced that Reema Babakhan is now onboard as head of the travel, tourism, sports and leisure practice. She recently returned to Australia after over seven years in London, England, with her work positions including deputy communications head at Synergy Global and director with Ogilvy UK.

Aiza Rusli is a new account director taking on consumer and corporate clients. She recently exited Kite Communications after nearly five years of service, moving up the ladder from account executive to account director.  

Candi Hindocha is signing up as account director for tech clients. She finished roughly five years with IMPACT Agency, leaving last month as account director and head of insights. 

Alex Erasmus, current head of strategy at the RED Havas Sydney office, is now national strategy chief. He will be in charge of mapping out the agency’s direction across its offices in Sydney, Brisbane, and Melbour

WhiteGREY aids in new Powershop campaign

By Jonas Lopez in Marcoms News on

Communications agency whiteGREY has teamed up with Melbourne renewable energy vendor Powershop on a new campaign called “Free Power Mode.” 

The new campaign (pictured) is meant to promote Powershop’s new option to give customers a full day’s worth of electricity if its wind farms experience strong wind conditions. The promotions will be completed over PR, social media, and radio/video broadcasts, among others. 

“Free Power Mode is a great customer initiative by Powershop that celebrates renewable energy across Australia. To bring it to life this fun, tactical campaign can be deployed in response to the wind,” said whiteGREY ECDs Joe Hill and Garret Fitzgerald.

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By Jonas Lopez in Marcoms News on

Thrive PR has established a special department to handle communications work for Asian clients seeking to join the Australian and New Zealand markets.

The new Asian Communications team will initially focus on cultivating Chinese clients, then expand to other Asian brands aiming to tap multi-ethnic communities in the ANZ region.

To manage the new section, the agency turned to Diana Pong. Having been with Thrive since February 2019, Pong has around 20 years’ experience under her belt, which includes director-level posts at Text100, The PR Group, and Edelman in Hong Kong. 

She is well-positioned for the job, having done business with companies such as WeChat, ZTE, and Dell, and she’s also a native speaker/writer in Cantonese and Mandarin. 

Chloe Lu joins the team on running social media marketing functions. She is skilled in noted Chinese social media apps such as Weibo and WeChat.  

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By Jonas Lopez in Marcoms News on

The Sefiani Communications Group has won the communications rights for international asset trading and investment platform eToro.

The agency remit includes building eToro's presence in Australia and promoting its services to prospective investors in Australia, as well as helping people expand their financial knowledge. 

Established in January 2007, eToro functions as a social media-type network of users with tools to participate in the global business markets, from resource trading to crypto. Based in Cyprus, Israel, and the UK, the company recently opened an Australian branch.

eToro Australia managing director Robert Francis said Sefiani’s experience in handling finance- and assets-based clients were key to winning the deal.

“Today, Etoro has more than 11m registered users globally who belong to an active online investment community where members share their knowledge and insights. Etoro is an industry disruptor and has placed a new level of investor

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Bondi Junction PR agency Polkadot Communications has landed the account win with European beauty products distributor Look Fantastic, reported Mumbrella.

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A part of The Hut Group Beauty Retail Network, Look Fantastic is known for carrying products from over 660 premium beauty brands.

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St Kilda PR agency ID Collective has earned representation for Chadstone-based restaurant Yu Kitchen, reported Mumbrella. 

The remit calls for ID Collective to generate more media awareness for Yu Kitchen, which opened late last year.

A joint undertaking of local hospitality company Calia Collective and Malaysia’s The Oriental and Ruyi Group, Yu Kitchen offers authentic Chinese cuisine prepared by a team led by 2-Star Michelin Chef Chen Kentaro, the son of Iron Chef Chinese Chen Kenichi.  

“We’re excited to partner with ID Collective as they align with Yu Kitchen’s passion for pushing boundaries. Already our story has been shared across outlets including Time Out, Urban List, Executive Style and Herald Sun, and we look forward to achieving great things together this year,” said Calia Collective CEO Jason Chang.


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