WPP AUNZ appoints new tech exec
By Jonas Lopez in Marcoms News on Friday, 08th February 2019 at 1:14pmMarcomms conglomerate WPP AUNZ has installed Adam Good as a new executive director for marketing and technology.
WPP AUNZ executive committee member Brian Vella said Good’s appointment was borne out of a need for the group’s member agencies to tap clients who are leveraging technology for their own growth.
“Marketing technology is now an essential service set, and to build out this capability individually, agency by agency, is costly and slow. This appointment is designed to combine and accelerate our growth, and we’re excited to have someone of Adam’s calibre on board to help with this important progression,” the executive said.
Good’s work will focus on networking all WPP AUNZ agencies under a single interface that will also link with WPP&rsqu...
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