Women’s content brand “Primer” unveiled
By Jonas Lopez in Media News on Friday, 08th March 2019 at 4:21pmA new women’s content brand called Primer has been officially launched.
Established by former marie claire editors Felicity Robinson and Anna Saunders, Primer is designed for women who seek trusted fashion and beauty articles, as well as feature stories on social change; some of them are to be angled with tips on sustainable/ethical practices. No celebrity articles will be produced, the founders said.
Primer will also have corporate social responsibility factored in. Saunders explained in a Mediaweek interview that with every click of each article on the site, it will lead to half the website’s income for the year being donated to women’s NGOs -- the Women And Girls’ Emergency Centre in Sydney and the Against Malaria Foundation are the chosen charities for ...
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