WPP AUNZ outfit whiteGREY has welcomed Nathan Rogers (pictured) as strategy chief at the agency’s Melbourne office.
Rogers signed on with the company after stepping down as planning director for CHE Proximity. He is well-regarded for leading the creation of effective business strategies and associated content for companies across the world, particularly focusing on FMCG, travel, and health.
whiteGREY CEO Lee Simpson said Rogers’ entry, with his experience, comes at a time when the Melbourne team has successfully won over a number of FMCG and finance service clients.
“I am thrilled to join whiteGREY at such an important time in the agency’s history. The agency has a strong sense of momentum and we have great projects and campaigns underway,” added Rogers.
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