WE scores Adobe ANZ PR deal
By Jonas Lopez in Marcoms News on Thursday, 21st November 2019 at 12:50pmWE Buchan is embarking on a new journey as WE Communications - with an expanded ANZ PR account for software firm Adobe.
The partnership enables WE Communications to handle Adobe’s corporate communications, media relations, event operations, analyst relations, and product PR. The expanded remit will begin next month, with WE Australia GM/technology head Nathaniel Bradford as account manager.
Adobe and WE have been working on social and influencer duties for almost three years.
“WE demonstrated a deep understanding of our business alongside strategic thinking and creative ideas. We also loved the experience and passion of the team, making them the right PR partner for us. We look forward to collaborating with WE to help support the exciting next phase of our rapidly grow...
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