PR outfit Havas Melbourne has won a new work contract from share trading disruptor SelfWealth.

Under the deal, Havas will take on the creation of SelfWealth’s branding strategy, digital presence, and creative development. The account went Havas’ way after SelfWealth officials evaluated the agency’s credentials and methodology as appropriate to the fintech’s needs.

The partnership follows SelfWealth’s successful ASX listing last year. The firm is currently engaging on a new series of projects which includes pooling together a number of high-performance traders into developing a unique set of portfolios.

“We’re thrilled to help them introduce it to more investors so they can trade smarter and grow their returns,” said Havas Melbourne MD Matt Houltham.

WPP AUNZ agency Ogilvy has collaborated with travel company Wotif on a new project.

The project, called “The Next Big Thing,” is a PR/social media campaign designed to generate awareness for Wotif’s new Aussie For Travel brand platform.

The campaign aims to highlight an Australian town, city or suburb that has a new tourist attraction; the attraction will be considered in a nationwide list of over 150 unique Australian icons. WPP partners opr and Maverick are also providing support for the project.

Wotif will unveil the shortlist next week, with the final Big Things composition to be decided by public voting.

“For many Australians, the Wotif brand is synonymous with travel. Backed by 18 years of data and local knowledge, Wotif has supported Aussie travel experiences and knows what makes Aussies tick”, said Ogilvy Brisbane strategy director Ewen Pettit.

Wotif MD Daniel Finch said Aussie For Travel caters to Australians who want to explore more of the

PR and events agency Mango Melbourne has hired new personnel to aid with recent client expansions, as reported over at B and T.

Carol Laws comes in as account director, with nine years’ experience across a number of consumer brands in the US and Australia, such as a leading American entertainment company, a film studio, and a major Aussie supermarket chain.

Janette Henstridge recently left Attention + Influencer to join Mango as senior account manager. Her previous accounts included a top Australian telco.

Maddie Poulson recently returned to Australia from England, where she spent some time handling PR accounts for a number of luxury fashion brands.

“Our ethos is to hire people who are talented and nice, so we’re pleased to welcome three new consultants to the Melbourne team who fit the bill perfectly,” said agency GM Jessica Allison.

“Carol has an excellent track record of creating engaging experiences for high-profile brands, Janette brings a wealth

Brand agency INVNT has opened a new global directorship for PR and marketing, with Brea Carter recruited for the spot.

Based at INVNT’s Sydney offices, Carter will be in charge of leading the agency’s promotional efforts from out of satellite branches in the APAC and EMEA regions, and North America. She will work alongside agency CEO Scott Cullather and APAC GM Laura Roberts. The move comes as INVNT prepares to handle more clients.

Carter wields journalism experience from Cirrus Media and the Haymarket Media Group in the UK before transitioning to marketing communications, starting with FreemanXP and The Cru Media + Communications while running her own service.

“We’re incredibly excited to have Brea join our tribe, and to be bringing this role in-house as we continue to grow and expand globally… At INVNT our mantra is ‘challenge everything’ and I have no doubt that Brea will do just that as she collaborates with each of our seven office loc

The Australian Acupuncture & Chinese Medicine Association (AACMA) has awarded a services contract to joint outfits Missy Mischief and Mister Mischief.

As reported at Mumbrella, Missy Mischief will tackle the PR, communications, and marketing work for the association.

Mister Mischief is in charge of social media engagement, creative design, and photo-video production duties.

“We are considered Australia’s most trusted source for qualified practitioners in this field. We are looking forward to working closely with Missy Mischief and Mister Mischief over the coming years with the aim to educate more people on who we are and the incredibly important role we play in the TCM community,” said AACMA CEO Paul Stadhams.