The Age sports new sheen

By Jonas Lopez in Media News on

The Age logo (photo credit: The Age website)One of Fairfax Media’s leading newspapers, The Age, has debuted a brand-new look for its website.

The new website highlights the bigger stories of the day on the home page itself, supported by a bite-sized introduction for each. A sidebar tab will show content categories, with some sections linked to associated Fairfax publications such as Good Food and Domain.  

Advertisers also have additional space to use with the site’s real estate available in various rich media formats such as 360-degree video and augmented-reality content.

The Age’s overhaul itself was developed using feedback gathered from its audience since Fairfax started the revamps at the Brisbane Times last year. The Sydney Morning Herald is the last major Fairfax newspaper to undergo the overhaul next month, said Australian Media Publishing managing director Chris Janz.

“It’s a privilege to work on bringing the next iteration of Melbourne’s iconic masthead to our readers.  We’ve been part of the Victorian conversation for 164 years and today’s relaunch of The Age shows we’re continually evolving to remain at the heart of their digital news experience,” added The Age editor Alex Lavelle.

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