MediaConnect has made the decision to shelve the 2018 edition of its annual, two-day Tech Leaders event which brings together journalists and the technology industry.
The event was moved from its traditional first quarter time slot this year to a new date in September. However, MediaConnect CEO Phil Sim said the change in date affected the ability of the conference to attract the necessary critical mass of industry participants.
“We’re very proud of the quality of our events, and we weren’t prepared to risk staging an event that might have fallen short of the success of past events,” Sim said. “We definitely underestimated the impact of the change in timing, particularly as it related to budgets and where Tech Leaders might fit into an annual media plan.”
He said MediaConnect would look to continue the event next year, although it would first conduct research to ascertain if the event is still viable, and in what form.
“We run this event because we think it’s good for tech journalism,” Sim said. “We still believe that giving journalists quality face-time with a whole raft of industry leaders in a really time-effective format is great for everyone.”
“Thank you to those journalists and vendors who had already signed on to this year’s event and we’re sorry we weren’t able to deliver this year’s Tech Leaders Forum for you”.
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