Switched On hooks up with AKQA
By Jonas Lopez in Marcoms News on Tuesday, 09th July 2019 at 4:03pmSydney digital marketing and media consultancy Switched On are coming together with a fellow WPP AUNZ member-agency, the global innovation and experience design outfit AKQA, under one umbrella.
The new partnership calls for the Switched On team to be part of AKQA’s Australian division. Chris Hitchcock stays as Switched On’s managing director and will be part of the AKQA leadership circle with APAC managing partner Brian Vella as immediate superior.
The development came about from strong client needs for comprehensive digital marketing solutions to attract and keep customers to a brand, plus a vibrant working relationship existing over the years.
“As the worlds of marketing, technology, and customer experience converge, it’s clear a strategic rep...
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