Red Agency lands 2023 Women’s World Cup gig
By Jonas Lopez in Marcoms News on Tuesday, 06th November 2018 at 1:17pmRed Agency will head up Football Federation Australia’s PR and social media services for their 2023 FIFA Women’s World Cup hosting bid.
Mumbrella reported that the new project involves a raft of marketing and communications activities centred around the official bid hashtag #GETONSIDE. The objective is to marshall popular support for the bid.
“We recognise that this is a unique moment to unite a country behind the women’s game, elevate Australian football on the world stage and inspire future generations to be part of it, whether as players or fans,” said Red Agency CEO James Wright.
“We are incredibly proud and honoured to have been selected and to be part of the team to deliver a winning bid.”
The FFA started putting together the bid last yea...
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