Pipkorn signs up as Haystac MD

By Jonas Lopez in Marcoms News on

Haystac logoBWM Dentsu satellite PR agency Haystac has hired Simone Pipkorn to be its new managing director.

Pipkorn came over from Attention+Influence, where she recently exited as managing partner for PR, social, content, and influencer operations. She has at least 15 years’ experience in the PR circuit, with her stint at Attention+Influence alone accounting for nearly 12 years, from the time it was known as PR Edge (CHE).

Her appointment is the last act of an agency management restructure that saw Haylie Marchant appointed as national head of strategy and branch GM promotions to Kate Ward (Brisbane) and Nicole Hamilton (Melbourne). All three of them will report to Pipkorn going forward.

BWM Dentsu Public Relations Group managing director Tim Powell said Pipkorn was hired to spearhead the next leg of Haystac’s growth.

“Simone is a leader who will galvanise our national strength, raise the profile of the Haystac brand, and drive growth for Haystac and our clients,” he said.

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More Marcoms News

Pawlak leaves VMLY&R

By Jonas Lopez in Marcoms News on

Bart Pawlak has called time on his service as VMLY&R’s executive creative director.

The executive stated in a LinkedIn post that he has exited the company to go into business as an independent consultant, under his own label called Bart Pawlak Creative.

The move also signalled the end of Pawlak’s association with the WPP organisation. He joined the former George Patterson Y&R as senior copywriter in late 2005, steadily rising up the ladder as creative group head and creative director. He was promoted to executive creative director after the agency rebranded to Y&R, and stayed at the post as Y&R merged with VML last year.

Contact Pawlak on LinkedIn for new opportunities.

Mango Communications welcomes fresh crew

By Jonas Lopez in Marcoms News on

PR outfit Mango Communications has bolstered its talent roster with new faces, as reported by B and T.

Sophie Robert is in as the new senior sponsorship manager. She recently stepped down from consumer campaign work at Optus.

From within Mango’s ranks, Ben Handberg is confirmed as the new head of consumer, in charge of creative and strategic campaigns. He has been with the agency since joining as group account director in late 2016.

Former senior account director Angela “Ange” McCann is back in the fold, this time as group business director. She previously spent four months with the agency in 2011 before taking a managerial job at IKEA Australia and later went freelance.

“Ange and I have worked together previously, and I’m thrilled she’s joined Mango. She is an exceptional operator with a huge amount of experience in leading highly effective, complex pieces of business and it’s wonderful to have someone of her calibre join the agency,&rdquo

History Will Be Kind lands Shop Back deal

By Jonas Lopez in Marcoms News on

PR agency History Will Be Kind has won a new service contract with cash rebate portal Shop Back.

The new deal now calls for the agency to run a brand awareness campaign to increase Shop Back’s local market reach.

The platform was introduced to the Australian market last year.

Shop Back Australia country manager Angus Muffett said the company was happy to be partnering with History Will Be Kind.

“We’re thrilled to be partnering with HWBK and working together towards the ultimate goal of making shopping via Shop Back a daily habit for Australians. The agency has the expertise, creativity and tenacity to help elevate the brand as the leading loyalty platform in Australia,” he said.

History Will Be Kind founder Emma-Jane Granleese said she was looking forward to working alongside the fast-growing, online marketplace.

“The team has an undeniable passion for technology and innovation, alongside online shopping. Shop Back brings all of this together, in on

Ogilvy Melbourne teams up with Cadbury for anti-racism campaign

By Jonas Lopez in Marcoms News on

Ogilvy Melbourne is working alongside Cadbury Australia in a new campaign against racism, called Symbol for All.

The logo (pictured) was designed to be representative of all people regardless of cultural and religious backgrounds. Organisations campaigning for diversity such as The Australian Multicultural Foundation and Inclusive Australia aided in the logo design.

Cadbury explained the campaign was borne out of negative digital press on the company going back years. It originally scheduled for launch on 21 March as part of the observance for the United Nations’ International Day for the Elimination of Racial Discrimination, but the Christchurch incident forced Ogilvy and Cadbury Australia to delay the move.

“We wanted to show what Cadbury truly stands for by creating a universal symbol of unity. By responding to all the negative commentary with a positive solution, we can shine a light on inclusivity and encourage others to do the same,” said Ogilvy Melbourne cre

Next stop Samoa for Coombes

By Craig Daveson in Marcoms News on
After seven years at NEC and a short stint at NextDC, corporate comms specialist Angela Coombes has settled on a new role as marketing and communications advisor for the National Bank of Samoa.
“My passion for playing Rugby and love of the ocean, surfing and travelling have all collided moving to such a magical country,” said Coombes.
As a result of the new role, Coombes has relocated to Samoa, though she is still working on marketing, brand and communication consulting for the likes of WTEC, Gilmour Space technologies and Praesidium Global.
“I’ve been refocusing my career towards international relations activities, while also volunteering with not-for-profit organisations to give back to the community, so when the role of Marketing Communications Advisor in Samoa was presented, I couldn’t refuse the challenge of supporting a bank in the South Pacific.”
The National Bank of Samoa is a dynamic business that is about t

Theory Crew tastes new food and drink accounts

By Jonas Lopez in Marcoms News on

PR/influencer agency Theory Crew has landed three new clients in the food and beverage industry.

For the food segment, Theory Crew is taking on brand awareness for Tilda and Patak’s as they prepare for the 2019 winter season. A member of the Hain Celestial Group, Tilda offers a line of grain-based products, most prominently basmati rice. Patak’s is known for its Indian curry pastes and sauces.

Theory Crew will also run the promotions for Universal Village‘s Eloments Tea, which is being introduced to the Australian market after passing certification by Australian Organic Products. Eloments is touted as the world’s first multivitamin tea product with 100 per cent all-natural ingredients.

The agency is seeking the services of noted lifestyle content makers to shore up awareness of the products.

“This year is shaping up to be a highly successful year for us, demonstrating that smaller agencies can work successfully with big brands across the globe,”

Weber Shandwick lands GSK Consumer Healthcare account

By Jonas Lopez in Marcoms News on

Marcomms agency Weber Shandwick has signed a new partnership with GSK Consumer Healthcare.

The new deal calls for Weber Shandwick to design and execute a social media strategy for all the brands under the GSK Consumer Healthcare lineup. These include pain-treatment medicine Panadol, Sensodyne toothpaste, and denture adhesive Polident.

“We’re delighted at the opportunity to partner with GSK in Australia, across such a highly regarded product portfolio,” said Ian Rumsby, chairman, Weber Shandwick Australia.

“As an agency, our ability to deliver smart, creative and integrated solutions in the healthcare space has been a key tenet of our talent investment strategy and it’s particularly exciting to be able to deliver on that promise.”

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