Ogilvy creates new ASA logo
By Jonas Lopez in Marcoms News on Friday, 21st December 2018 at 1:04pmOgilvy Australia has crafted the brand identity for the Australian Space Agency (ASA).
In choosing Ogilvy as brand partner, the ASA stated that all associated materials — digital or offline — must carry a unique Australian flavour. To this end, Ogilvy analysed the constellations as labelled by Indigenous Australians and laid them out to create a general image of Australia (pictured)
“Given that space isn’t always top of mind for Australians, it was vital that any branding really established the new organisation as a globally-respected, trusted and responsible Australian Space Agency,” said Ogilvy Australia CEO David Fox.
“It also had to match Australia’s creativity and ingenuity through its space exploration involvement. And as a successful Aust...
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