Ogilvy and Wotif embark on new campaign
By Jonas Lopez in Marcoms News on Thursday, 20th September 2018 at 1:05pmWPP AUNZ agency Ogilvy has collaborated with travel company Wotif on a new project.
The project, called “The Next Big Thing,” is a PR/social media campaign designed to generate awareness for Wotif’s new Aussie For Travel brand platform.
The campaign aims to highlight an Australian town, city or suburb that has a new tourist attraction; the attraction will be considered in a nationwide list of over 150 unique Australian icons. WPP partners opr and Maverick are also providing support for the project.
Wotif will unveil the shortlist next week, with the final Big Things composition to be decided by public voting.
“For many Australians, the Wotif brand is synonymous with travel. Backed by 18 years of data and local knowledge, Wotif has supported Aussie travel experi...
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