The Bauer Media Group has bought three lifestyle brands - Inside Out, Country Style, and HomeLife.com.au - from NewsCorp Australia.
Bauer Media announced this week that the editorial teams for all three brands will be officially declared Bauer Media employees starting June 19, 2018, when they start working at the company’s offices on Sydney’s 54 Park St.
All staff will retain their existing organisational structure under the aegis of Bauer Homes editor-in-chief Lisa Green. However, Claire Bradley, who was tasked with HomeLife.com.au as NewsLifeMedia associate publisher for homes, will stay on with the company and be given new roles.
“We’re thrilled to bring Inside Out, Country Style, and HomeLife.com.au to Bauer. Although we already have a strong position in the homes category, this acquisition is a natural fit for us in terms of further deepening our category specialisation. We will now be part of the entire customer home journey, no matter what budget, geographical area of aesthetic,” said Bauer GM for publishing Fiorella diSanto.
“These are strong brands with strong teams behind them and we want the best for their future. These titles and their editorial teams are the ideal complement to Bauer’s existing stable of homes titles and we know they will have a strong publishing future with Bauer,” added NewsCorp executive chairman Michael Miller.
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