New Melbourne office set for LEWIS APAC expansion project

By Jonas Lopez in Marcoms News on

Lewis logo (photo credit: CPRFHK.org)Comms agency LEWIS’ APAC regional expansion plan will bring a new Melbourne office alongside several in Asia.

The company revealed today that under the plan, codenamed APAC 2020 大湾区 (da wan qu), LEWIS’ Sydney operations will have an expanded labour pool, including new staff for an on-site digital hub.

Melbourne will host one of eight new offices that the agency will establish in the Asia-Pacific region. The other seven are in Thailand, China, Indonesia, and Vietnam.

“In addition to scaling our operations, my goal is to expand our creative and digital services. There’s a tremendous amount of talent throughout Southeast Asia in particular and our investment will enable us to tap into and unleash it for the benefit of clients,” said Lewis South APAC 2020 Controller Emma Jenkins.

“APAC is maturing rapidly to adopt a leadership position globally LEWIS has three major advantages over the holding companies; Firstly, we’re a unitary brand; We have no legacy infrastructure to dismantle and we have more investment funding available than most competitors. The 2020 plan will see LEWIS grow at a rate faster than almost any agency in the region. An ambitious plan requires talented, driven people to realise it and that’s what we’re looking for now – right the way across the region,” added agency SVP for Southeast Asia Scott Pettet.

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Theory Crew recruits four fresh clients and new employee

By Jonas Lopez in Marcoms News on

Melbourne PR agency Theory Crew added four new clients and former Bauer Media writer Jennifer Aitken to its ranks.

On the consumer electronics front, Theory Crew will tackle media relations and brand awareness for Master & Dynamic and PURE. Master & Dynamic is a New York-based manufacturer of high-quality earphones, headphones, and speakers, and is slated to start selling products in Australia next year. Theory Crew’s remit for PURE is focused on the media rollout of its new Discovr smart speaker.

Melbourne bag maker Crumpler is working with Theory Crew to engage non-traditional influencers and the creative community.

Financial planning company Lifewealth Group is tapping Theory Crew to assist in media relations for its thought leadership programmes.

“We’re thrilled to welcome four new accounts into our family of leading innovative lifestyle brands,” said Theory Crew founder/managing director Felicity Grey.

Jennifer Aitken has also taken her place

Dellit joins Flourish as creative chief

By Jonas Lopez in Marcoms News on

PR agency Flourish has hired Pauline Dellit as its new head of creative.

She joins after finishing five years as senior account director and key account director at marketing agency Yoke. The move will see Dellit work alongside creative director Phil Ceberano and also helm the agency’s new creative studio.

Flourish MD Angela Ceberano said she had observed Dellit’s work for years and was sold on her professionalism and work ethic. She added that the new creative studio will help bring Flourish away from traditional mindsets of what PR is all about.

“During my years in agency land, I’ve had the privilege of heading up a mixed bag of projects. Even though I’m a creative agency suit by trade, I’ll always be a storyteller at heart. I love design that is considered, and communicating the story that exists behind a piece of work that makes it beautiful and effective,” said Dellit.

Keep in touch with Dellit on LinkedIn.

Adhesive now attached to The Iconic

By Jonas Lopez in Marcoms News on

Clothing company The Iconic has entrusted its PR activities for the ANZ market to integrated communications agency Adhesive.

Under the partnership, Adhesive’s PR specialists will collaborate with The Iconic’s in-house creative, content, and social media departments in corporate and consumer relations, influencer engagement, and brand events.

The new representation follows other recent signings at Adhesive, including home appliance company Dyson and travel website TripAdvisor.

“It’s been another huge year for THE ICONIC as we continue to create the most seamless and inspiring shopping experience for our customers. Elevating our brand through earned and owned media is key to our marketing strategy, so it was vital for us to partner with an agency that could give us big creative ideas while keeping up with our business day-to-day,” said The Iconic CMO Alexander Meyer.

Haystac lands fresh accounts

By Jonas Lopez in Marcoms News on

PR agency Haystac Sydney has landed representation for two new accounts: Dexus and RateSetter.

Dexus is one of Australia’s major property conglomerates, with holdings in the commercial, business, and healthcare industries. Haystac’s remit involves managing Dexus’ consumer media and content generation, social media activities, and collaboration with the team managing the Dexus Place line of co-work spaces.

RateSetter is a peer-to-peer personal finance lender. The partnership will put Haystac in charge of RateSetter’s B2B/B2C media relations, corporate thought leadership development programmes, and content marketing.

Host/Havas represents Oroton

By Jonas Lopez in Marcoms News on

PR agency Host/Havas has signed accessories company Oroton as a new client.

Under the new partnership, Host/Havas will aid Oroton in rebranding and revising its business model after 80 years of operation. The work includes creating a long-term vision for the company, adoption of new tech solutions, and market research, said Oroton CEO David Kesby.

“Oroton is an iconic brand in Australia and we’re delighted to partner them on the next phase of their transformation. We will be working with multiple stakeholders across the business with the aim of reshaping how consumers see them today and into the future – an exciting challenge which we hope will have a significant impact on the Australian retail landscape,” said Host/Havas CEO Laura Aldington.

Taurus marks 23 years with fresh clients

By Jonas Lopez in Marcoms News on

Taurus Marketing’s 23rd anniversary came and went with the grand opening of the company’s new Carrington office, as well as a full hand of new clients.

On the education front, Taurus is taking on representation for Sentral Education, Integricare, and The Academy Entrepreneurs. Sentral Education provides school management technology to network school administration and teachers with students and their parents for more academic efficiency. Integricare is a non-profit daycare/early education and family services provider. The Academy Entrepreneurs is a startup incubator offering full-degree business courses.

There were also previous clients who came back to rebuild partnerships. Former Wiggle Lauren Hannaford signed her fitness practice FHIT to Taurus’ consumer lifestyle portfolio. The company offers subscription-based online fitness programmes. Ian Woollett also signed up his new company, the Digital Lifecycle Group, where he is chairman and CEO.

“Our 23rd birt

Stellar lands new retail accounts

By Jonas Lopez in Marcoms News on

Stellar Concepts has picked up PR representation for retail brands Universal Store and Glasshouse Fragrances.

For Universal Store, Stellar Concepts will spearhead the company’s Christmas campaign. Scheduled to kick off early next month, the work will involve online and in-store activities plus online influencer activations.

Under the Glasshouse Fragrances account, Stellar will create a brand-awareness campaign for promoting the company’s summer scent lineup to tie in with the holidays.

“We are proud to be working with two iconic Australian brands that have grown exponentially in the last decade and cemented themselves in the daily lives of many Australians,” said Stellar Concepts director Hayley Cole.

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