New Havas-GLOW partnership takes shape
By Jonas Lopez in Marcoms News on Friday, 14th June 2019 at 4:05pmHavas Group Australia has joined forces with research technology provider GLOW.
Under their new tie-up, Havas will use GLOW’s agile research platform to collect market insights that clients need. Global panel data specialist Dynata aids in the platform’s data mining with real-time access to a depository of 800,000 Australians.
The move is part of Havas’ recent thrust into more data research tools.
“Our partnership with Glow will give us the competitive advantage of being able to gather a diverse range of consumer insights to fuel our communications strategies across our media, creative and PR disciplines,” said Havas Melbourne Group managing director Matt Houltham.
“From behavioural insights that inform target audience definitions to concept testing ...
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