Angela Coombes, former corporate communications manager at NEC, has shifted to data centre provider NEXTDC, as head of corporate communications and media.
The new role brings to an end a seven-year stint at NEC, during which time the company’s brand underwent a dramatic shift as it repositioned itself from product-centric telephony provider to an ICT services firm.
The Brisbane-based Coombes will remain up north in her new role, which she described as having a broader remit than her NEC position, encompassing internal, external and strategic communications.
“PR and media relations are only a part of this role, and while there is still going to be a lot of importance placed on building relationships with media, it’s also going to involve a lot of different activities with various stakeholders including internal communications, industry associations and analysts,” she said.
In the new role, Coombes will reunite with NEXTDC CEO and Executive Director Craig Scroggie, with the pair having worked together previously at cybersecurity vendor Symantec.
“Having worked with Craig in the past, I’ve always admired his enthusiasm and how fast-paced he operates, so it’s great to be back on deck with him and all the other extremely intelligent and well-respected business people here at NEXTDC”.
Coombes said she’s keen to open up the doors of NEXTDC to media, not only to demonstrate the company’s own impressive growth, but also to showcase the successes of its world leading facilities and expanding customer base.
Reflecting on her seven-years at NEC, Coombes said she was proud to have played a role in the company’s dramatic re-branding.
“NEC was a blank canvas when I started, so it’s nice to have really supported the change in the company’s brand perception in the market,” she said. “We had some fantastic case studies and really successful customer projects over the years”.
She also highlighted the communications around the acquisition of NT-based integrator CSG as another memorable experience, including a media tour which showcased how ICT services on the remote Tiwi Islands were managed.
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