Mozzie spray brand under Spinach aegis
By Jonas Lopez in Marcoms News on Monday, 20th November 2017 at 1:45pmLeading insect repellent brand Bushman has won over the services of Melbourne full-offering agency Spinach.
A successful creative pitch led to the deal, wherein the Spinach team will be tasked to handle the strategic marketing and promotional direction of Bushman beyond its current market of outdoor supplies, camping specialty stores, and pharmacies. One particular angle being pursued is to build the brand towards generating awareness of known mosquito hotspots, especially with the onset of summer.
”Bushman has established an enviable reputation for being the most effective in its product category. We're excited to have the opportunity to leverage this premium positioning as we open the brand up to a wider audience in the coming months," said Spinach CEO Craig Flanders.
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