Magnum and Co tapped for Avengers project
By Jonas Lopez in Marcoms News on Friday, 04th September 2020 at 12:44pmBrand communications agency Magnum & Co has been tapped to run the ANZ regional marketing for this week’s release of the new videogame Marvel’s Avengers (pictured), reported B and T.
Part of the game release will see Magnum and Co bring together the Australian team that won the men’s 4x100m freestyle relay event at the Sydney Olympics - Ian Thorpe, Michael Klim, Chris Fydler, and Ashley Callus – for a co-op mission in the game.
Developed by Crystal Dynamics and published by Square Enix, Marvel’s Avengers features an all-new story campaign involving the titular superhero team as they face a new threat from the science organisation AIM.
“The game’s narrative really drove the inspiration for the launch creativeReassembling one of Australi...
To continue reading this article...