Macquarie Sports Radio rebranded
By Jonas Lopez in Media News on Tuesday, 21st January 2020 at 4:18pm
Nine Radio has officially discontinued the Macquarie Sports Radio brand.
The company announced today that much of the sports-focused programming will be changed to music from the 1970s to 1990s, starting 2 February. As such, heritage stations 2UE 954AM, Magic 1278AM, and 4BH 882AM will be reactivated, and the DAB channel in Perth is rebranded as Magic DAB+ Perth.
However, Nine Radio will keep Macquarie Sports Radio’s commitments to the AFL, NRL, and Cricket Australia.
“We’re very proud to be bringing back great radio brands like 2UE, Magic and 4BH with a music format that we know will resonate with audiences in each city. Until recently Magic and 4BH were successful music stations and our research clearly shows there is a gap in the market for this music format, ...
To continue reading this article...
More Media News
Swan, The Guardian headline winners at 2026 Lizzies
By Influencing in Media News on Saturday, 28th March 2026 at 2:36am
FOURTH RIGHT: The government just handed India's creators a map to the future
By Pragadish Kirubakaran in Media News on Friday, 27th March 2026 at 2:54pm
TODAY’s TEN: Urja Suraksha launched, Govt secures critical data and more
By Meena R. Prashant in Media News on Friday, 27th March 2026 at 2:33pm
As AI rises, cartoonists bet on human creativity
By Meena R. Prashant in Media News on Friday, 27th March 2026 at 1:30pm
Vooks gets a redesign
By Will McLennan in Media News on Friday, 27th March 2026 at 11:40am
Photo Story: Sling & Stone's House Party
By Will McLennan in Media News on Friday, 27th March 2026 at 11:39amUpfront: Fuel limits imposed, social media ban failure, inflation fears
By Staff Writers in Media News on Friday, 27th March 2026 at 7:54am
Media news latest
Marcoms news latest