Macquarie Sports Radio rebranded
By Jonas Lopez in Media News on Tuesday, 21st January 2020 at 4:18pmNine Radio has officially discontinued the Macquarie Sports Radio brand.
The company announced today that much of the sports-focused programming will be changed to music from the 1970s to 1990s, starting 2 February. As such, heritage stations 2UE 954AM, Magic 1278AM, and 4BH 882AM will be reactivated, and the DAB channel in Perth is rebranded as Magic DAB+ Perth.
However, Nine Radio will keep Macquarie Sports Radio’s commitments to the AFL, NRL, and Cricket Australia.
“We’re very proud to be bringing back great radio brands like 2UE, Magic and 4BH with a music format that we know will resonate with audiences in each city. Until recently Magic and 4BH were successful music stations and our research clearly shows there is a gap in the market for this music format, ...
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