Traditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed. Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from the ‘Reinvent for Growth’ survey.   Of more than 50 strategic options recently assessed through the Media Thrive Index, at least 12 were rated as ‘radical’ showing a path for legacy media comp

Zee Entertainment Enterprises Ltd. has recently unveiled a new streamlined organisational structure,  as proposed by MD & CEO Punit Goenka, aimed at enhancing performance and profitability levels  across the  company. The new structure includes four key segments - broadcast, digital, movies, and music, Influencing India has confirmed.  Under the new structure, Goenka will assume direct charge of critical business verticals, including  the Domestic Broadcast Business.Additionally, Amit Goenka, who heads the digital business, has  been given additional responsibilities, including international broadcast, enterprise technology, broadcast operations, and engineering.  Other key changes include Siju Prabhakaran, who led the South cluster of channels, now taking on additional responsibility for the West. Rahul Sinha, a seasoned journalist, has been appointed as the 

The Hype Studio, a Pune based public relations and digital marketing agency, has recently secured the PR mandate for the Uttar Pradesh Kabaddi League, Influencing  India has confirmed.  This partnership will see The Hype Studio combining creative storytelling with strategic insights to forge a strong bond between the league and its fans.  In a statement to the press, the agency's spokesperson expressed their excitement about leveraging their expertise in omnichannel communication to propel the  league into the spotlight of the Indian sports scene.  With a diverse portfolio encompassing public relations, digital marketing, and influencer management, The Hype Studio will not only focus on promoting the league  but also on fostering a sustainable interest in Kabaddi.  Through strategic media placements and captivating digital campaigns, the agency seeks to�

Mayur Milan has been appointed as the Chief Operating Officer at Ideosphere, a  brand strategy and communications firm based in Pune, Maharashtra.   In a recent social media post, Milan announced he was undertaking a new role with Ideosphere, emphasising the importance of effective business management beyond  individual expertise.   "Business demands dedicated focus, and I am humbled and honored to share that  Ideosphere has entrusted me with this pivotal responsibility. Commencing this  financial year, I am excited to embark on the next phase of Ideosphere's growth as  the Chief Operating Officer," he wrote on LinkedIn.  He plans to fortify Ideosphere's foundational pillars of 'People, Process, and Profit, ' leading the company into its next phase of growth. "We are on a collective mission  to craft the most exceptional brand journey in our co

The Collective Newsroom, the exclusive media partner and content provider for BBC News' Indian-language websites, is currently looking to hire an Editor for BBC News Hindi content.  The Editor's role will involve managing journalists for the Hindi service, selecting and compiling material, on-air reporting, and creating engaging content that aligns with strategic objectives. Adherence to the BBC's health and safety policy is also a key responsibility.  Ideal candidates should have proficiency in editorial judgment, production skills, and audience engagement tools and strategy. They should excel in communication and be able to meet deadlines while adapting to changing priorities and circumstances.  Interested individuals can submit their resumes through the firm's LinkedIn page before April 26, 2024, for consideration. 

NEWJ, a media-tech company based in Mumbai, is currently looking to fill several key positions at their office in Sewri. They are seeking talented individuals for the roles of Content Strategist, Creative Writer, Social Media Manager, and Junior Visualiser.  The Content Strategist position requires a minimum of 2 years of experience, while the Creative Writer role requires 3 years of experience. The Social Media Manager should have 2 years or more of experience, and the Junior Visualiser should have at least 2 years of experience.  Interested candidates are encouraged to send their resumes to shikha.kotian@thenewj.com. Please note that these positions mandate on-site work. 

The Quint is currently looking to fill the position of Op-ed Editor. They are seeking a passionate journalist with a minimum of 2 years of experience in writing, editing, or desk work within a news media organisation.  Responsibilities for this role include editing two 1000-1500-word pieces daily in line with The Quint's publishing guidelines, maintaining prompt email communication with contributors, ideating opinion pieces on current events in India and the world, attending conferences, book launches, and panel discussions to build a network, and scouting new voices across various domains like politics, gender, education, and economy.  Interested candidates are invited to send their CVs to jobs@thequint.com with the subject line "Op-ed editor."