The Kate & Co agency will now handle PR representation for luxury beverage companies San Pellegrino and Perrier.
The deal calls for Kate and Co to handle both companies’ social media accounts, launch new products, manage new brand ambassadors and influencers, and coordinate with media personnel.
The agency already has its work cut out for this month alone, with activities such as San Pellegrino’s sponsorships of the Virgin Australia Melbourne Fashion Festival, the Melbourne Food and Wine Festival, and the F1 Australian Grand Prix.
“We are delighted to be working with San Pellegrino and Perrier. Our diverse client experience, particularly in the food, beverage and hospitality space, coupled with our team’s expertise, make us the perfect fit. We look forward to a long-standing and successful partnership,” said Kate & Co director Kate Keane.
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