ID Collective now representing Malaysia Airlines
By Jonas Lopez in Marcoms News on Tuesday, 18th December 2018 at 3:51pmThe ID Collective agency has won ANZ representation rights for Malaysia Airlines.
Under the new partnership, ID Collective will run PR and digital campaigns to bolster the flag carrier’s reputation among international travelers, especially in the ANZ region. The airline has been plagued with various issues over the past few years, ranging from unfavourable reviews and false advertising to theories over the disappearance of MH370.
“Malaysia Airlines is one of the world’s most recognisable travel brands and we are really excited at the prospect of embarking on this new journey with it. Given our passion for marketing Malaysia over many years, the partnership seems like a natural fit and we’re really looking forward to working with Malaysia Airlines to evolve and amp...
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