IBA appoints Cumulus PR as comms partner
By Staff Writer in Marcoms News on Wednesday, 18th December 2024 at 8:08pm
Indian Beverage Association (IBA) has appointed Cumulus PR as its PR and communications partner. The appointment aims to amplify IBA’s industry presence, create public engagement, and support its advocacy initiatives.
The PR agency will spearhead a comprehensive national campaign positioning IBA as the definitive voice for the sector’s stakeholders, including manufacturers, producers, and policymakers alike. The campaign will highlight IBA's dedication to addressing industry challenges and leveraging growth opportunities.
JP Meena, secretary general of the Indian Beverage Association (IBA) commented on the partnership, stating, "The non-alcoholic beverage sector is a key contributor to India’s economic growth and innovation landscape today - it is poised to make India a globa...
To continue reading this article...
More Marcoms News
IN PR: Honner joins FINN Partners; Wardlaw becomes McCann MD
By Staff writers in Marcoms News on Wednesday, 08th July 2026 at 4:54pm
IN PR: Bradley joins Unharm; Siljic steps up at UMM
By Staff writers in Marcoms News on Tuesday, 07th July 2026 at 3:18pm
IN PR: We. Comms expands APAC leadership; Wiseman finds home in Archetype
By Staff writers in Marcoms News on Monday, 06th July 2026 at 5:44pm
IN PR: Perera's new gig after a year break; Butcher leads marketing at Smokeball
By Staff writers in Marcoms News on Thursday, 02nd July 2026 at 3:29pm
IN PR: GWPR annual index survey open; Gevert joins Bronwyn Tasker
By Staff writers in Marcoms News on Wednesday, 01st July 2026 at 4:04pm
Primary Comms Group acquires Hardman Communications to expand agriculture, industrial expertise
By Staff writers in Marcoms News on Wednesday, 01st July 2026 at 12:15pm
IN PR: Rosie Dann joins ghd; Multiple promotions at Sling & Stone
By Staff writers in Marcoms News on Tuesday, 30th June 2026 at 3:23pm
Media news latest
Marcoms news latest