IBA appoints Cumulus PR as comms partner
By Staff Writer in Marcoms News on Wednesday, 18th December 2024 at 8:08pm
Indian Beverage Association (IBA) has appointed Cumulus PR as its PR and communications partner. The appointment aims to amplify IBA’s industry presence, create public engagement, and support its advocacy initiatives.
The PR agency will spearhead a comprehensive national campaign positioning IBA as the definitive voice for the sector’s stakeholders, including manufacturers, producers, and policymakers alike. The campaign will highlight IBA's dedication to addressing industry challenges and leveraging growth opportunities.
JP Meena, secretary general of the Indian Beverage Association (IBA) commented on the partnership, stating, "The non-alcoholic beverage sector is a key contributor to India’s economic growth and innovation landscape today - it is poised to make India a globa...
To continue reading this article...
More Marcoms News
IN PR: Kiely named NSW Health director of people and corp comms
By Staff writers in Marcoms News on Wednesday, 09th September 2026 at 3:02pm
IN PR: Kate Millar joins Airbus; Antonio Sanda's new gig
By Staff writers in Marcoms News on Tuesday, 08th September 2026 at 4:44pm
IN PR: Stenhouse joins Town of Cambridge; Multiple job vacancies
By Staff writers in Marcoms News on Monday, 07th September 2026 at 6:19pm
IN PR: Shih joins Australian Museum; Ibbotson-Hansen joins The NRMA
By Staff writers in Marcoms News on Friday, 04th September 2026 at 4:55pm
Influencing to host ‘Seen, Watched and Heard: Journalism’s New Reality’ panel at CPRA Conference
By Influencing in Marcoms News on Monday, 07th September 2026 at 7:30am
Media news latest
Marcoms news latest