GPJ’s Bush given new responsibilitiesBy Jonas Lopez in Marcoms News on Friday, 08th February 2019 at 3:06pm
GPJ Australia managing director Caleb Bush (pictured) is moving up with a new promotion to senior vice-president and a new appointment as managing director of GPJ Australia’s parent outfit, Project ANZ.
Bush’s new position would see him have oversight over GPJ Australia and Project ANZ satellite agencies Dig & Fish, Spinifex and Dark Horse.
Project Worldwide APAC regional CEO Ben Taylor said Bush’s promotion recognises the hard work he had put into GPJ Australia since signing on as a producer for the then-George P Johnson Experience Marketing in 2009. His leadership skills as a producer led to other appointments such as opening GPJ’s Victoria branch as regional manager and GM.
Bush is also coming off a strong 2018, being recognised in Campaign Asia’s APAC 40 Under-40 and bringing home CEO Magazine Executive of the Year Awards honours as Media Executive of the Year and a runner-up as Managing Director of the Year.
Under his watch, the agency was also bestowed Campaign Asia’s Experiential Marketing Agency of the Year ANZ award and making it into the Australian Financial Review’s 2018 list of Australia and New Zealand’s Most Innovative Companies.Get to know Bush on LinkedIn.
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AFFINITY hires new directorsBy Jonas Lopez in Marcoms News on Thursday, 22nd August 2019 at 4:41pm
Effectiveness agency AFFINITY has welcomed new directors to its leadership circle.
Lisa Christie (pictured, right) is onboard as the new group media director. She has over 30 years of experience handling strategy and brand planning for major consumer brands such as Suncorp, Sony, and CBA. She’s a co-founder of IKON Communications and runs her own consultancy.
Giorgia Butler (pictured, left) is on the team as senior strategist and brand director. A brand planner with 20 years’ experience, plus three Effie nods and an IPA award, Butler is well known at running campaigns for companies such as Telstra, Nestle, and Samsung. She has held strategy director posts with the former Y&R, Ogilvy Australia, and the Houston Group.
Russell Smyth (pictured, centre) is AFFINITY’s new creative director. He comes to the agency equipped with over 20 years of creative experience, 15 of them total gained from long sojourns with Ogilvy & Mather and The Campaign Palace.
RED Havas scores fresh talentBy Jonas Lopez in Marcoms News on Thursday, 22nd August 2019 at 4:26pm
The RED Havas agency has welcomed new hires.
The agency announced that Reema Babakhan is now onboard as head of the travel, tourism, sports and leisure practice. She recently returned to Australia after over seven years in London, England, with her work positions including deputy communications head at Synergy Global and director with Ogilvy UK.
Aiza Rusli is a new account director taking on consumer and corporate clients. She recently exited Kite Communications after nearly five years of service, moving up the ladder from account executive to account director.
Candi Hindocha is signing up as account director for tech clients. She finished roughly five years with IMPACT Agency, leaving last month as account director and head of insights.
Alex Erasmus, current head of strategy at the RED Havas Sydney office, is now national strategy chief. He will be in charge of mapping out the agency’s direction across its offices in Sydney, Brisbane, and Melbour
WhiteGREY aids in new Powershop campaignBy Jonas Lopez in Marcoms News on Thursday, 22nd August 2019 at 3:15pm
Communications agency whiteGREY has teamed up with Melbourne renewable energy vendor Powershop on a new campaign called “Free Power Mode.”
The new campaign (pictured) is meant to promote Powershop’s new option to give customers a full day’s worth of electricity if its wind farms experience strong wind conditions. The promotions will be completed over PR, social media, and radio/video broadcasts, among others.
“Free Power Mode is a great customer initiative by Powershop that celebrates renewable energy across Australia. To bring it to life this fun, tactical campaign can be deployed in response to the wind,” said whiteGREY ECDs Joe Hill and Garret Fitzgerald.
Thrive PR opens Asian client departmentBy Jonas Lopez in Marcoms News on Thursday, 22nd August 2019 at 3:07pm
Thrive PR has established a special department to handle communications work for Asian clients seeking to join the Australian and New Zealand markets.
The new Asian Communications team will initially focus on cultivating Chinese clients, then expand to other Asian brands aiming to tap multi-ethnic communities in the ANZ region.
To manage the new section, the agency turned to Diana Pong. Having been with Thrive since February 2019, Pong has around 20 years’ experience under her belt, which includes director-level posts at Text100, The PR Group, and Edelman in Hong Kong.
She is well-positioned for the job, having done business with companies such as WeChat, ZTE, and Dell, and she’s also a native speaker/writer in Cantonese and Mandarin.
Chloe Lu joins the team on running social media marketing functions. She is skilled in noted Chinese social media apps such as Weibo and WeChat.
“Our Asian Communications offering further differentiates our a
Sefiani secures Etoro representationBy Jonas Lopez in Marcoms News on Wednesday, 21st August 2019 at 12:34pm
The Sefiani Communications Group has won the communications rights for international asset trading and investment platform eToro.
The agency remit includes building eToro's presence in Australia and promoting its services to prospective investors in Australia, as well as helping people expand their financial knowledge.
Established in January 2007, eToro functions as a social media-type network of users with tools to participate in the global business markets, from resource trading to crypto. Based in Cyprus, Israel, and the UK, the company recently opened an Australian branch.
eToro Australia managing director Robert Francis said Sefiani’s experience in handling finance- and assets-based clients were key to winning the deal.
“Today, Etoro has more than 11m registered users globally who belong to an active online investment community where members share their knowledge and insights. Etoro is an industry disruptor and has placed a new level of investor
Polkadot lands Look Fantastic accountBy Jonas Lopez in Marcoms News on Wednesday, 21st August 2019 at 11:44am
Bondi Junction PR agency Polkadot Communications has landed the account win with European beauty products distributor Look Fantastic, reported Mumbrella.
The account will have Polkadot run social and owned media campaigns to build up the brand for the Australian market. The work will also include improving Look Fantastic’s visibility in search engine results.
A part of The Hut Group Beauty Retail Network, Look Fantastic is known for carrying products from over 660 premium beauty brands.
“With deep beauty and lifestyle credentials over our 13-year agency history, it’s our honour to work with such a well-known global brand. We have been in deep discussions with the Look Fantastic for some time now so it’s exciting to be able to activate our creative concepts,” said Polkadot Communications director Dionne Taylor.
ID Collective lands Yu Kitchen accountBy Jonas Lopez in Marcoms News on Tuesday, 20th August 2019 at 4:46pm
St Kilda PR agency ID Collective has earned representation for Chadstone-based restaurant Yu Kitchen, reported Mumbrella.
The remit calls for ID Collective to generate more media awareness for Yu Kitchen, which opened late last year.
A joint undertaking of local hospitality company Calia Collective and Malaysia’s The Oriental and Ruyi Group, Yu Kitchen offers authentic Chinese cuisine prepared by a team led by 2-Star Michelin Chef Chen Kentaro, the son of Iron Chef Chinese Chen Kenichi.
“We’re excited to partner with ID Collective as they align with Yu Kitchen’s passion for pushing boundaries. Already our story has been shared across outlets including Time Out, Urban List, Executive Style and Herald Sun, and we look forward to achieving great things together this year,” said Calia Collective CEO Jason Chang.