Frank PR lands snack food accounts

By Jonas Lopez in Marcoms News on

Frank PR logoFrank PR Australia has a full plate with burger chain Huxtaburger and donut firm Doughnut Time now on the books.

The Huxtaburger project will see Frank PR handle awareness generation for the company’s experimental burgers among influencers. The agency earned the account in light of a recent success marketing Huxtaburger’s Bugstaburger for Halloween 2017, which has earned rave reviews.

For Doughnut Time, Frank PR will organize various marketing activities for the company in 2018, with part of the workload promoting the chain’s main donut line and the special creations.

“These two brands are delicious additions to our client base. We’re an office of foodies, and working with two innovative brands which aren’t afraid to do things differently and create newsworthy products, is a dream come true. Having Doughnut Time and Huxtaburger on our client roster makes for a very tasty start to the year,” said Frank PR managing director Laura Jones.

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory

Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

More Marcoms News

WPP AUNZ rebrands for 2019

By Jonas Lopez in Marcoms News on

Communications conglomerate WPP AUNZ will enter 2019 with a refreshed corporate goal and a logo to match.

WPP AUNZ Executive Director John Steedman said the dotted-letter logo is part of the company’s efforts to offer clients more simplified services with full creative thinking and technology backing them up.

The rebrand came off the heels of new WPP CEO Mark Read’s announcement that the conglomerate as a whole will focus on “creative transformation” to rebuild growth over the next few years, with some agencies closing down as well.

The logo is available in both navy blue (pictured) and white versions. WPP member-agencies Superunion and Landor spearheaded its development.

All WPP AUNZ companies will now carry the new logo on official correspondences.

Sefiani earns Xero Australia representation

By Jonas Lopez in Marcoms News on

The Australian arm of accounting software developer Xero has enlisted the services of PR provider Sefiani Communications.

Under the new partnership, Sefiani will handle full-service communications work for Xero as it caters to the Australian market. This includes building awareness for Xero products such as the Small Business Insights industry overview through creative campaigns with business and tech media outlets. Another agency is already assigned for Xero’s global account.

Xero Australia communications director Marina Holmes said Sefiani’s big-picture approach was what Xero needed to aid in its rapid growth.

InsideOutPR earns three new accounts

By Jonas Lopez in Marcoms News on

Crows Nest PR agency Inside Out PR has won representation for three new clients.

Inside Out PR announced two of the clients on its Instagram as popular restaurant search and review website Zomato and skincare company Tan Tootie. InsideOut PR will handle PR work for Zomato’s consumer and trade sections, while the work for Tan Tootie involves engaging key media outlets to build awareness for the brand by sending them a full Tan Tootie self-tanning kit.

The Australian arm of Thai milk tea company Chapayom is the third new client. InsideoutPR’s assignment is to handle PR work for Chapayom’s first Australian outlet in the Sydney CBD.

“It’s been a busy end to the year for the agency and we are looking forward to creating valuable opportunities for our new and existing clients. The wins are a testament to the teams proven media publicity capability, influencer arm and strong client relationships,” said InsideOut founder and director Nicole Reaney.

WPP AUNZ activates new analytics body

By Jonas Lopez in Marcoms News on

Marketing communications conglomerate WPP AUNZ has opened a new data analysis department called WPP AUNZ Analytics.

WPP AUNZ chief data scientist Rob Pardini has been appointed as Analytics’ managing partner. He will be in charge of pooling datasets from various sources and studying them to aid clients in making the right business moves.  

WPP AUNZ Consulting, WPP AUNZ’s member agencies, and data partners will assist in Analytics’ workload.

“By connecting the consumer research, digital, media and transactions data at our disposal, we have unparalleled visibility on the purchase decision-making process, and how to get people to open their wallets. This is invaluable for our clients and all the agencies within our group, who can now access this information more easily than ever before,” said Pardini.

Firth takes up MD role at whiteGREY

By Jonas Lopez in Marcoms News on

Communications agency whiteGREY has hired Katie Firth to assume the position of national managing editor, effective 14 January 2019.

Stationed at whiteGREY’s Melbourne office, Firth will oversee the development of the local operation while coordinating important work with colleagues at the agency’s Sydney branch.

The new position was borne out of the recent exit of whiteGREY Melbourne MD Claudia McInerney, who stepped down for personal reasons.

Firth comes into whiteGREY with 15 years of experience in marketing, PR and advertising. These include account directorships at four agencies and most recently as executive partner with TBWA Melbourne, with her clients comprising two state tourism agencies, a major utility provider, and two foreign automobile brands, among others.

“whiteGREY has a distinct positioning backed by a breadth of capability in creativity and tech, both in the agency and more broadly across the WPP AUNZ Group. It’s always a hard decision to l

Bulmer signs out from Bauer Media

By Jonas Lopez in Marcoms News on

Gerard “Ged” Bulmer is bowing out of his GM for motoring position at Bauer Media.

Bauer Media GM for publishing Terry King said Bulmer will step down on December 20, 2018.

Bulmer is credited for shepherding the growth of Bauer’s motoring titles, digitising Wheels magazine’s 65-year archives, and advocating new industry moves such as the establishment of the Australian Motoring Awards.

He first entered the motoring publishing circuit in 2002 as editor of Wheels magazine under the old ACP Publishing banner, and later moved to editing the Motor and Overlander magazines, plus managing editor for CarsGuide.

One of his last projects with Bauer is the development of WhichCar TV, which premieres in January 2019 on Network 10.

“It’s been a great ride but I’m now looking forward to spending some quality time with my wife and kids over Christmas and New Year, before embarking on my next venture,” said Bulmer.

Stay in touch with Bulmer on Link

Reeton Media introduces PR service

By Jonas Lopez in Marcoms News on

Sydney content creation agency Reeton Media has introduced PR into its arsenal of services.

Agency founder/director Sheree Mutton told B and T that the addition of PR work, along with a new events business, marked a ”natural” change for the company.

The firm, which has been in business for the past eight years, currently offers online marketing and SEO services, as well as script writing for videos and speeches.

Follow Reeton Media on LinkedIn.

More News latest

NITV tweaks top tier
Indigenous broadcaster NITV has appointed new executive-level staff.

Pedestrian TV-Allure Media merger set
Pedestrian TV and Allure Media are soon to be one company.

O’Hare lands Inside Out editor post
Home interior magazine Inside Out now has Eliza O’Hare in charge.

Hill appointed as Junkee GM
Meisha Hill is Junkee Media’s new general manager.

Northsider magazine enters into circulation
A new magazine is now catering to Sydney’s lower north shore region.