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Firth takes up MD role at whiteGREY

By Jonas Lopez in Marcoms News on

whiteGREY logo (photo credit: whiteGREY Facebook)Communications agency whiteGREY has hired Katie Firth to assume the position of national managing editor, effective 14 January 2019.

Stationed at whiteGREY’s Melbourne office, Firth will oversee the development of the local operation while coordinating important work with colleagues at the agency’s Sydney branch.

The new position was borne out of the recent exit of whiteGREY Melbourne MD Claudia McInerney, who stepped down for personal reasons.

Firth comes into whiteGREY with 15 years of experience in marketing, PR and advertising. These include account directorships at four agencies and most recently as executive partner with TBWA Melbourne, with her clients comprising two state tourism agencies, a major utility provider, and two foreign automobile brands, among others.

“whiteGREY has a distinct positioning backed by a breadth of capability in creativity and tech, both in the agency and more broadly across the WPP AUNZ Group. It’s always a hard decision to leave an agency like TBWA, however this newly created role to help realise the strategy as part of the National Executive team was one I couldn’t pass up,” said Firth.

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More Marcoms News

AFFINITY hires new directors

By Jonas Lopez in Marcoms News on

Effectiveness agency AFFINITY has welcomed new directors to its leadership circle.  

Lisa Christie (pictured, right) is onboard as the new group media director. She has over 30 years of experience handling strategy and brand planning for major consumer brands such as Suncorp, Sony, and CBA. She’s a co-founder of IKON Communications and runs her own consultancy.

Giorgia Butler (pictured, left) is on the team as senior strategist and brand director. A brand planner with 20 years’ experience, plus three Effie nods and an IPA award, Butler is well known at running campaigns for companies such as Telstra, Nestle, and Samsung. She has held strategy director posts with the former Y&R, Ogilvy Australia, and the Houston Group.

Russell Smyth (pictured, centre) is AFFINITY’s new creative director. He comes to the agency equipped with over 20 years of creative experience, 15 of them total gained from long sojourns with Ogilvy & Mather and The Campaign Palace.

RED Havas scores fresh talent

By Jonas Lopez in Marcoms News on

The RED Havas agency has welcomed new hires. 

The agency announced that Reema Babakhan is now onboard as head of the travel, tourism, sports and leisure practice. She recently returned to Australia after over seven years in London, England, with her work positions including deputy communications head at Synergy Global and director with Ogilvy UK.

Aiza Rusli is a new account director taking on consumer and corporate clients. She recently exited Kite Communications after nearly five years of service, moving up the ladder from account executive to account director.  

Candi Hindocha is signing up as account director for tech clients. She finished roughly five years with IMPACT Agency, leaving last month as account director and head of insights. 

Alex Erasmus, current head of strategy at the RED Havas Sydney office, is now national strategy chief. He will be in charge of mapping out the agency’s direction across its offices in Sydney, Brisbane, and Melbour

WhiteGREY aids in new Powershop campaign

By Jonas Lopez in Marcoms News on

Communications agency whiteGREY has teamed up with Melbourne renewable energy vendor Powershop on a new campaign called “Free Power Mode.” 

The new campaign (pictured) is meant to promote Powershop’s new option to give customers a full day’s worth of electricity if its wind farms experience strong wind conditions. The promotions will be completed over PR, social media, and radio/video broadcasts, among others. 

“Free Power Mode is a great customer initiative by Powershop that celebrates renewable energy across Australia. To bring it to life this fun, tactical campaign can be deployed in response to the wind,” said whiteGREY ECDs Joe Hill and Garret Fitzgerald.

Thrive PR opens Asian client department

By Jonas Lopez in Marcoms News on

Thrive PR has established a special department to handle communications work for Asian clients seeking to join the Australian and New Zealand markets.

The new Asian Communications team will initially focus on cultivating Chinese clients, then expand to other Asian brands aiming to tap multi-ethnic communities in the ANZ region.

To manage the new section, the agency turned to Diana Pong. Having been with Thrive since February 2019, Pong has around 20 years’ experience under her belt, which includes director-level posts at Text100, The PR Group, and Edelman in Hong Kong. 

She is well-positioned for the job, having done business with companies such as WeChat, ZTE, and Dell, and she’s also a native speaker/writer in Cantonese and Mandarin. 

Chloe Lu joins the team on running social media marketing functions. She is skilled in noted Chinese social media apps such as Weibo and WeChat.  

“Our Asian Communications offering further differentiates our a

Sefiani secures Etoro representation

By Jonas Lopez in Marcoms News on

The Sefiani Communications Group has won the communications rights for international asset trading and investment platform eToro.

The agency remit includes building eToro's presence in Australia and promoting its services to prospective investors in Australia, as well as helping people expand their financial knowledge. 

Established in January 2007, eToro functions as a social media-type network of users with tools to participate in the global business markets, from resource trading to crypto. Based in Cyprus, Israel, and the UK, the company recently opened an Australian branch.

eToro Australia managing director Robert Francis said Sefiani’s experience in handling finance- and assets-based clients were key to winning the deal.

“Today, Etoro has more than 11m registered users globally who belong to an active online investment community where members share their knowledge and insights. Etoro is an industry disruptor and has placed a new level of investor

Polkadot lands Look Fantastic account

By Jonas Lopez in Marcoms News on

Bondi Junction PR agency Polkadot Communications has landed the account win with European beauty products distributor Look Fantastic, reported Mumbrella.

The account will have Polkadot run social and owned media campaigns to build up the brand for the Australian market. The work will also include improving Look Fantastic’s visibility in search engine results.

A part of The Hut Group Beauty Retail Network, Look Fantastic is known for carrying products from over 660 premium beauty brands.

“With deep beauty and lifestyle credentials over our 13-year agency history, it’s our honour to work with such a well-known global brand. We have been in deep discussions with the Look Fantastic for some time now so it’s exciting to be able to activate our creative concepts,” said Polkadot Communications director Dionne Taylor.

ID Collective lands Yu Kitchen account

By Jonas Lopez in Marcoms News on

St Kilda PR agency ID Collective has earned representation for Chadstone-based restaurant Yu Kitchen, reported Mumbrella. 

The remit calls for ID Collective to generate more media awareness for Yu Kitchen, which opened late last year.

A joint undertaking of local hospitality company Calia Collective and Malaysia’s The Oriental and Ruyi Group, Yu Kitchen offers authentic Chinese cuisine prepared by a team led by 2-Star Michelin Chef Chen Kentaro, the son of Iron Chef Chinese Chen Kenichi.  

“We’re excited to partner with ID Collective as they align with Yu Kitchen’s passion for pushing boundaries. Already our story has been shared across outlets including Time Out, Urban List, Executive Style and Herald Sun, and we look forward to achieving great things together this year,” said Calia Collective CEO Jason Chang.


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