Integrated agency Filtered Media has established a new department called the Social Enterprise Practice (SEP).
Catering towards not-for-profit organisations, corporate foundations, and cause-oriented groups, among others, the SEP is meant to change notions that creative communications for social enterprise clients are mostly pro bono work.
To this effect, Filtered Media has appointed former Royal Foundation media manager Louisa Sampson as SEP director. She is seasoned in working social campaigns for private and government charities in the UK, the most notable of which is doing media relations for a mental health campaign spearheaded by The Duke and Duchess of Cambridge and Prince Harry.
Filtered Media has put in Consumer + Lifestyle practice campaigns for Diabetes NSW & ACT and KYUP! Project into the SEP portfolio alongside new partnerships with City West Housing, the Crisis Prevention Institute, and 4Community.
“The Social Enterprise practice fulfils a long-held dream of ours at Filtered Media to actively help organisations and brands driven by a social purpose.”
“We have two well-established practice groups already, one focused on Consumer + Lifestyle brands, and the other on Finance + Technology brands. It’s a personal and professional thrill to have someone of Louisa’s calibre join us in pioneering our new Social Enterprise practice,” said Filtered Media co-founder/managing director Heather Jones.
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