Edelman Australia earns Scoot gig
By Jonas Lopez in Marcoms News on Monday, 24th February 2020 at 3:30pmEdelman Australia has won local account representation for Scoot, the low-cost arm of Singapore Airlines, reported B and T.
The work will involve media strategy and reputation management services, in concert with Scoot’s Australian branch and the head office in Singapore. The objective is to increase the airline’s market awareness in Australia, as part of a global expansion program.
Edelman pitched for the account in late 2019.
Scoot operates flights to Sydney, Melbourne, Perth, and the Gold Coast.
“We look forward to working with the Edelman team to further engage the Australia market, encouraging them to seek new experiences with Scoot’s growing network. We were impressed with Edelman’s creative thinking and strategic communic...
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