DEC PR to steer MG Motor PR in Australia

By Craig Daveson in Marcoms News on
DEC PR has been named as the strategic communications lead for MG Motor in Australia this week after winning a competitive pitch for the brand.
 
The appointment was made by MG Motor’s parent company, Chinese automotive manufacturer SAIC. At the same time, DEC PR will also be managing corporate communications for SAIC Motor Australia.
 
DEC PR will be helping to build up the MG Motor brand in Australia via strategic PR, media, events, social media and influencer marketing. The company will also work hand in hand with Atomic212 which has been tasked with advertising, creative and media buying for MG Motor.
 
Previously, DEC PR helped out with MG Motor’s re-launch in 2016 which saw the new MG GS make its debut locally.
 
SAIC’s marketing senior manager for Australia, Danny Lenartic, said: “In DEC PR, we have appointed an agile agency partner that is hungry to help us grow by connecting us with a new generation of MG fans and customers.”
 
“We’ve worked on several successful programmes together so far, and the calibre of DEC PR’s thinking, creativity, flexibility and agency culture has been a standout. It also helps that they’re a bunch of car nuts who can’t wait to jump behind the wheel of our cars at any opportunity!”  
 
DEC PR CEO Michael Henderson added; “MG is famed for its playful approach to communications and has been making motoring fun for drivers since 1924. It is this heritage, combined with SAIC’s vision for innovation and track record of high quality engineering that makes the appointment such an exciting partnership for us, and a proud addition to our consumer portfolio.”

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory


Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

More News latest

Solstice Media buys SALife and Masthead Studios
Solstice Media has made a successful play for SA Life magazine and publisher Masthead Studios. ... Show more

Mohi Media under Prime Creative Media umbrella
Mohi Media has been acquired by Prime Creative.

Royce joins SCA
Nova 100’s James Royce starts over at Southern Cross Austereo.

Sen begins producer gig at Lifestyle.com.au
Danielle Sen is a producer at Lifestyle.com.au.

Editors exit Girlfriend
A couple of editors have stepped down from Girlfriend magazine.