The new account is an expansion of Red Agency’s relationship with Bio-Oil parent firm Aspen Australia. It allows Red Agency to handle Bio-Oil’s integrated communications and marketing strategy for 2018, centreing on encouraging users to follow the product’s recommended-use guidelines to apply twice a day for maximum results. Cohesive ideas for Bio-Oil’s long-term PR and social influencing potential helped Red Agency win the account, said Aspen Australia marketing manager for over-the-counter consumers Michelle Quinn.
Healthcare practitioners, partner organisations, and retailers will be tapped further to aid in promoting the product, which is designed to treat scars and stretch marks.
“Health and wellbeing is an increasingly important focus for many Australians, and it’s exciting to be awarded the opportunity to work with a leading brand like Bio-Oil to support their marketing activity,” added Red Agency consumer practices chief Adam Freedman.
“While Bio-Oil is already used by many Aussies every day, we’re looking forward to partnering with them to build the brand further in the coming months and bringing its story to life.”
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