Alt/Shift partners with Whitley Neill Gin

By Jonas Lopez in Marcoms News on

Whitley Neill Gin (photo credit: Gin Foundry)UK drink brand Whitley Neill Gin has tapped Alt/Shift as its Australian PR agency.

The new deal will have Alt/Shift handle communications and generate brand awareness for Whitley Neill as it prepares to introduce its flavoured tipple Down Under. Sydney social marketing agency L&A Social will also aid Alt/Shift in the campaign.

Whitley Neill is the premiere drink brand in Halewood Wines and Spirits’ catalogue. Company marketing manager Kelly Coughlan said Alt/Shift’s grasp of the Australian media landscape and creative skills was critical in them landing the account.

“The Whitley Neill Gin brand is innovative, clever and brave, making it both exciting and challenging to work on. It’s rare to get the opportunity to introduce a leading overseas brand to the local landscape but it’s one that we’re uniquely set up to do as an integrated communications agency with a strong strategic and creative footprint,” said Alt/Shift GM Andie Crawford.

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Kite Communications welcomes new GM

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Kite Communications has hired Nicole Schultz (pictured) as its new general manager.

She came in after wrapping up with Hausmann last month, spending five years each as account manager, senior account director with Open Haus, and finally as Hausmann’s business director. Her tenure at Hausmann gave her exposure to international brands such as Sony, Activision, and Electrolux.

“I’m delighted to begin the next chapter of my career with Kite and I’m looking forward to working with a great team and a diverse range of clients. I am passionate about developing and executing brand strategies with long-term impact and can’t wait to get stuck in,” said Schultz.

Schultz’ entry was one of Kite’s two big coups this month, the other being a new contract with Zenith Payments for promoting a new debit service offering.

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NMD PR has established a special consultancy team geared on clients in the fintech, technology, and disruptor sectors.

The new division will focus as an extension of a client that passes representation standards such as prominence in their chosen industry and offers groundbreaking products or services with a proven success record. NMD is known for representing only one client at a time.

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Wunderman Thompson runs Nikon Australia campaign

By Jonas Lopez in Marcoms News on

Wunderman Thompson and Nikon Australia have joined forces on a new campaign featuring world surf champion and Nikon brand ambassador Stephanie Gilmore (pictured), called “Capture Tomorrow.”

The campaign is aimed at amateur and professional photographers/videographers using Nikon cameras to capture special moments. Gilmore kicks off the campaign with a two-minute video of her morning runs on the waves and the pool, coupled with guitar sessions at home and taking nature shots out in the fields using a Nikon Z 6 with NIKKOR lenses.

Surfing Australia is aiding the campaign with airing Gilmore’s movie on Nine, in addition to content over on Nikon’s digital and social media channels.

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Havas Group Australia has joined forces with research technology provider GLOW.

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The move is part of Havas’ recent thrust into more data research tools.

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PR agency Herd MSL is introducing two new innovations to power its services, as reported on B and T.

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By Jonas Lopez in Marcoms News on

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Audi Australia corporate communications manager Shaun Cleary added that Herd MSL’s depth of experience with corporate strategy earned them the assignment.

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Fiona Morphett and Danish expat Christopher Toyberg-Frandzen are managers for Publicis Sapient’s Strategy and Consulting practice. Morphett signed up on account of her experience as Telstra’s strategic transformation manager, plus added roles in the Attorney-General’s Department and Kantar Millward-Brown, among others. Toyberg-Frandzen settled in Australia from Denmark, where his most recent employment was almost four years at Danske Bank as its resident consultant and project manager for payment solutions.

Both Morphett and Christopher Toyberg-Frandzen will report to fellow hire Jane Headon as their team director. She

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