Melbourne PR agency Alt/Shift has become the agency of record for apparel company Saint, as reported over at Mumbrella.
The new representation was secured as Saint aims to expand its product offerings. Known for its tough motorcycle safety clothing under the Saint Moto line, Saint recently joined the workwear apparel market through the Saint Works brand.
“Saint is an exciting brand and we are rapt to be working with them at an exciting stage of their business. Their appetite for creative led, interesting campaigns along with the desire to shake up their category aligned with our agency perfectly. We can’t wait to jump in and grow Saint to be a household name,” said Alt/Shift MD Elly Hewitt.
“It’s an exciting time for the brand as we expand both our Saint Moto and Saint Works ranges, and look at new ways to share the Unbreakable brand story with a wider audience. We appreciated Alt/Shift’s smarts, creativity and cultural fit throughout the pitch process, and are excited to put the partnership into practice to help amplify our 2018 activity to its full potential,” added Saint co-founder Aidan Clarke.
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