Adhesive PR keeps Singapore Tourism Board account
By Jonas Lopez in Marcoms News on Friday, 05th July 2019 at 4:12pmIndependent agency Adhesive PR is continuing its PR and social media representation for the Singapore Tourism Board.
Stephanie Yong, Singapore Tourism Board area director for Oceania, said the agency’s creative ideas and long-term vision earned it a third run as the tourism body’s agency of record.
Adhesive PR is currently tasked to handle the Board’s strategic communications, media relations, social media strategy and implementation, content creation, influencer partnerships, and event and crisis management. The work in particular will focus on expanding the Board’s “Passion Made Possible” branding (pictured), showcasing the city-state’s innovation, history and national spirit.
“Promoting visitation to Singapore is a passion and pleasure ...
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