Adhesive now attached to The Iconic
By Jonas Lopez in Marcoms News on Wednesday, 17th October 2018 at 3:14pmClothing company The Iconic has entrusted its PR activities for the ANZ market to integrated communications agency Adhesive.
Under the partnership, Adhesive’s PR specialists will collaborate with The Iconic’s in-house creative, content, and social media departments in corporate and consumer relations, influencer engagement, and brand events.
The new representation follows other recent signings at Adhesive, including home appliance company Dyson and travel website TripAdvisor.
“It’s been another huge year for THE ICONIC as we continue to create the most seamless and inspiring shopping experience for our customers. Elevating our brand through earned and owned media is key to our marketing strategy, so it was vital for us to partner with an agency that could give us...
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