Adhesive lands WW account
By Jonas Lopez in Marcoms News on Thursday, 21st May 2020 at 4:34pmAdhesive PR has won the ANZ account for health company WW, formerly known as Weight Watchers.
The new deal will involve earned communications strategy, media relations and influencer partnerships to educate people on WW’s product and service line.
Relaunching in Australia back in 2018, WW evolved its offerings from weight reduction programs and products to food, movement, and building a mindset for a leaner, healthier lifestyle.
“WW is a globally renowned brand with a loyal base of existing members. The problem is, younger generations generally aren’t aware of WW’s new offering and what the company now stands for; digitalisation, the app development and the broader move to encourage healthy habits, not purely weight loss. Our job will be to nurt...
To continue reading this article...