The ABC started this week by introducing online users to a new website called ABC Life.
Bringing together material from ABC Television, ABC NEWS, ABC Regional and Local, triple j, Radio National, ABC online, and network podcasts, plus original content, ABC Life aims to showcase commercial-free content highly relevant to Australians. Topics to be covered include home living, family matters, relationships, health, and life in the workplace.
The website is one of the first products of the ABC Content Ideas Lab.
“ABC Life builds on the tradition of the ABC tapping into the everyday topics, issues and stories that matter to people. It will look and sound like Australia now, and be free of advertiser interests,” said ABC Life head Scott Spark.
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