Wellnex Life empowers Mums with scent-sational brands

Wellnex Life (formerly Wattle Health Australia) has reappointed Australia’s leading agency shaping brands that speak to mums, Mumpower, to fuel mum to mum advocacy, increase brand awareness and drive sales for their well-known, family favourite skincare range, Little Innoscents and their new to the market organic Toddler Milk Drink, Uganic.

Proudly Australian made and owned, Wellnex Life explain their focus is “on making the sustainable goodness of Australian health and wellness products affordable and widely available to families and households around the globe”. To amplify this message, Mumpower has facilitated relationships with respected Mum Influencers who have welcomed the brands into their lives to enjoy with their children and warmly share with their audience of Mum shoppers.

Over the years, Mumpower has introduced both brands to Influencers who collectively talk with Millions of Mums, via Mumpower’s premier influencer marketing event, the Bloggers Brunch.

Now, several years on, Mumpower is again entrusted to introduce the portfolio to the next generation of mums via other influencer marketing activation.

Mumpower CEO, Christie Nicholas says, “I remember the response from Aussie Mums when we first showcased Little Innoscents and how it instantly resonated. Beyond the outstanding quality of the product and the ingredients, influencers fell in love with the fact it is Aussie made, Aussie owned and created by a mum in her own kitchen. Mumpower is fueled by a desire to build and nurture relationships, both B2B and B2C and we are excited to both grow with the brand and continuously promote it to today’s shoppers nationally.”