FinPal announces merger with MiiiA, rebrand to Fin365

FinPal (https://finpal.com.au) and MiiiA (https://miiia.com.au) have announced plans to merge their technologies and services into a single offering that will deliver greater benefits to their growing customer base. 

FinPal and MiiiA provide technology solutions for financial services businesses that leverage Microsoft’s business applications and cloud platform, including Dynamics 365, Power BI, Azure and PowerApps.

According to Stephen Handley, founder and CEO of FinPal, the two businesses share a common history and philosophy, which made the decision to merge an easy one.

 “MiiiA’s history bares eerie similarities to our own. They were born within a financial services business that was frustrated with the limitations of legacy financial planning software systems. They recognised the need for a real CRM and so built their own on top of Microsoft’s Dynamics. An opportunity to offer the solution to other businesses resulted in the birth of MiiiA. Their understanding of the link between data management and business improvement, choice of Microsoft as a platform and heavy focus on the user experience aligns perfectly with FinPal’s philosophies.”

Mr. Handley is confident the merger will deliver immediate benefits for existing customers and accelerate growth beyond what the two companies would achieve individually.

“There is a growing recognition within the financial services industry that automation of data management is the key to improving both operational efficiency and the customer experience. This is exactly what MiiiA’s and FinPal’s systems are designed to deliver. Both businesses have already achieved substantial growth. But in the case of FinPal/MiiiA the whole is very much greater than the sum of the parts. And because of the common Microsoft platform, it will be a quick and painless exercise to integrate our product offerings”

According to CEO, Daniel Hesketh, the merger with FinPal provides certainty for their financial services customers as well as flexibility to grow the business into other industries.

“Over the past 12 months we’ve seen an increasing demand for our services from other industries. Merging with FinPal will ensure our financial services customers’ future needs are met, while allowing us to explore similar opportunities in other industries under the MiiiA brand.”   

To coincide with the merger, FinPal has announced it will rebrand to Fin365. Mr. Handley said while the timing of the rebrand was impacted by the MiiiA merger, the rebrand had been planned for some time.

“While our current focus remains the Australian financial planning industry, we’ve seen a steady increase in opportunities in the broader financial services space and also outside Australia, We feel the new brand is more reflective of where we’ll be in 5 years’ time. It also highlights our close connection to Dynamics 365 and Microsoft’s other technologies.