Homepage Impressions Marketing Communications newsroom

Easy swap outs to kick-start your Plastic Free July

Announcement posted by Impressions Marketing Communications 10 Jul 2020

Sustomi challenges Australians to clean up their plastic habits

Easy swap outs to kick-start your Plastic Free July

 Tasmanian eco company SUSTOMi challenges Australians to clean up their plastic habits

  • Four simple swap-out challenges to try at home
  • Podcast Life Freshly Sorted offers guidance with food, environment and mindset

 

Use it up…

Wear it out...

Make it do, or do without.

 

During the Great Depression years, this New England proverb began circulating to encourage frugality in the community. Fast-forward to 2020 and the sentiment couldn’t be more topical. With Australian state borders closed and international travel at a stand-still due to the COVID-19 public health pandemic, Aussies are spending more time at home and importantly, more time in the kitchen. With the hospitality industry taking a serious knock, supermarket perishable goods spending has increased by 14.5% and non-perishables by 11.8% since last year (ABS, May 2020). With all this redirected supermarket spending and home cooking in 2020, Tasmanian eco enterprise, SUSTOMi, has launched its Swap Out Challenge to inspire low waste lifestyles in Australian homes.

 

“SUSTOMi’s Swap Out Challenge is our way of supporting the national Plastic Free July initiative,” said SUSTOMi founder and director, Bronwyn Kidd.

 

The Swap Out Challenge is approachable for all households: families, share-houses, couples and savvy singles. Each week in July, SUSTOMi will share inspiration on their social media platforms to encourage Australians to change their plastic consumption habits.

 

“We believe low waste is far more approachable than the zero waste movement. We want all Aussies to have a go, challenge themselves toward low waste lifestyles, which starts with bringing conscious awareness to your own habits at home, then maybe influencing your extended family and friends,” added Kidd.

 

SUSTOMi’s Plastic Free July Swap Out Challenge has already commenced. The first challenge? Swap out cling wrap for reusable beeswax wraps. SUSTOMi produces their own beeswax wraps from their studio in Hobart and have made it even easier to maintain the sustainability of these products by offering DIY re-waxing kits.

 

The remaining Plastic Free July Swap Out Challenges by SUSTOMi include replacing plastic zip-lock bags or containers with silicone food pouches, replacing plastic lunch boxes with metal tins or waxed canvas lunch bags and replacing plastic shopping bags with eco-friendly produce bags. Conveniently, SUSTOMi has sourced all of these swap-out items for review on their website.

 

So, the challenge is set. During July and beyond, can Australians do better at home to reduce single-use plastics?

 

Use it up…

Wear it out...

Make it do, or do without.

 

Learn more about adapting to a low waste lifestyle through SUSTOMi’s podcast, Life Freshly Sorted: https://sustomi.com.au/podcast/

 

For more information on SUSTOMI’s sustainable kitchen and home products, visit: https://sustomi.com.au/

#sustomi

#lowwaste

#plasticfreejuly

#swapoutchallenge

 

About SUSTOMi

SUSTOMi was established in 2016 by Bronwyn Kidd in Tasmania, Australia. The business mission is to encourage Australians to live healthier, low-waste lives through their philosophy, Your life: freshly sorted.

 

SUSTOMi hosts a podcast, Life freshly sorted, featuring special guests offering their wisdom on low-waste living. This podcast is available on a number of platforms including iTunes and Spotify.

 

Alongside its educational value, SUSTOMi also sells alternatives to household plastics to help shift consumption habits. These products include beeswax wraps, silicone fridge pouches and silicone lids.

 

IMAGES: https://www.dropbox.com/home/SUSTOMi/SUSTOMi%20PR%20IMAGES